TracPlus
Founded 2007 · 44 employees on LinkedIn · 3 known investors
TracPlus Cloud is a cloud-based platform for real-time tracking and monitoring of assets, personnel, and vehicles across land, air, and sea operations. It serves emergency response teams, government agencies, and fleet operators who need situational awareness, two-way messaging, and integrated data reporting.
Also known as TracPlus Global
Investors · 3
Company profile
researched Aug 2026TracPlus provides tracking, communications and operational intelligence software for organisations running mission-critical operations, with a particular focus on aerial firefighting and special-mission aviation. Its core offering is the TracPlus Mission Platform, a hardware-agnostic system that ingests data from more than 60 device types and presents a unified, real-time common operating picture of aircraft, vehicles, vessels and personnel. FireFlyte, built on that platform, is the company's aerial firefighting product, giving agencies and operators a live view of aircraft, retardant and water drops and mission operations, plus reporting on safety, financial and operational performance.
The product line includes TracPlus Cloud, a cloud-based common operating platform offering split-screen maps, selectable IFR/VFR/satellite/road map tiles, KML overlays, historic data replay, trip/leg segmentation and asset status for events such as take-off, landing, bucket drops and geofence entry. Two-way messaging is supported via in-app, text, email and satellite voice/PTT channels over the Iridium network, and an Active Monitoring Service alerts designated emergency contacts when an asset stops transmitting or transmits irregularly. Event-based alerts cover take-offs and landings, vehicle collisions and firefighting bucket operations.
TracPlus also supplies aviation-compliant telemetry hardware aligned with NAFC and USFS requirements, capturing bucket capacity and volume dropped, engine start/stop and take-off/landing events, with automatic bucket calibration and secure cellular/satellite data transmission. The platform integrates devices from manufacturers including Ground Control, AMS, Flightcell, Iridium, Trotter Controls, Garmin, Guardian Mobility, Honeywell, Blue Sky Network, Spidertracks and Skytrac, and exposes HTTPS push and pull APIs in formats such as CSV, TAB, GeoRSS, USFS AFF, USFS JSON and KML for integration with flight following, maintenance, scheduling, reporting and contract compliance systems.
Founding story
The company was founded following a critical incident that revealed the absence of real-time, shared operational data in high-risk operations; that event shaped its focus on giving teams in mission-critical environments a single trusted operational view.
Business model
TracPlus sells a subscription-style enterprise software platform (TracPlus Cloud and the TracPlus Mission Platform, including the FireFlyte aerial firefighting application) alongside aviation-compliant tracking and telemetry hardware and satellite connectivity services. Pricing for products and services is quoted on request following a demo, and additional services such as the Active Monitoring Service and API access support the core platform.
Platform and services are sold to agencies and operators on a quoted basis, with products and services pricing provided on request; revenue sources span software access, tracking hardware and satellite tracking/communications services.
Traction
More than 700 customers across over 40 countries; over 6,000 aircraft, vehicles and ground assets connected; over 800,000 flight hours and more than one billion position reports processed annually; over 97 million gallons of drops recorded in the platform in 2025; and over 20 years of accumulated global tracking and telemetry data.
Latest developments
FireFlyte, powered by TracPlus, is positioned as the company's aerial firefighting application on the TracPlus Mission Platform, delivering real-time views of aircraft, drops and operations plus safety, financial and operational performance insights; the platform recorded over 97 million gallons of drops in 2025.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
The company states it supports a significant portion of the world's aerial firefighting and special-mission aviation, with more than 700 agencies and operators in over 40 countries and over 6,000 connected aircraft, vehicles and ground assets, and describes its dataset of aerial wildfire operations as one of the largest real-time datasets of its kind.
Hardware-agnostic integration across more than 60 device types and many third-party tracking manufacturers; NAFC- and USFS-compliant firefighting telemetry that captures bucket capacity, volume dropped and aircraft events with automatic calibration; pole-to-pole Iridium coverage with combined voice, text and telemetry; an Active Monitoring Service that alerts contacts when transmissions stop; and open APIs plus data-sharing with partner organisations and governing bodies.
Technology
A cloud-based, hardware-agnostic platform that integrates data from over 60 device types and multiple tracking hardware manufacturers, using the Iridium satellite network for pole-to-pole coverage of location, telemetry, satellite voice, PTT and messaging. Features include real-time mapping with multiple tile sets and KML overlays, historic data access, a trip segmentation algorithm, automated mission and flight-data reporting, encrypted data storage and in-transit encryption, event-based alerting, and HTTPS-based push/pull APIs in several data formats.
Go-to-market
Direct enterprise sales supported by demo requests and a sales contact channel (sales@tracplus.com), an interactive product demo, and published customer stories. Compliance with NAFC and USFS tracking standards is used as a qualifying factor for government and contracted aerial firefighting work.
Aerial firefighting agencies and operators, emergency services and first responders, and other special-mission aviation and fleet operators managing aircraft, vehicles, boats and field personnel in remote or high-risk environments.
Geography
Headquartered in Dunedin, Otago, New Zealand, with customers in more than 40 countries worldwide and global satellite coverage via the Iridium network.
History
TracPlus was founded in 2007 after a critical incident that exposed a gap in real-time, shared operational data for mission-critical operations. It began as a tracking and communications provider for critical services sectors and has since evolved into an operational intelligence platform, expanding from asset visibility into managing operational complexity for wildfire response. In 2011 its tracking devices received a top award at a US security industry summit, and in May 2020 it raised $5m from Movac to fund expansion and an acquisition. Its current aerial firefighting product, FireFlyte, is described as built on 20 years of company experience in the industry.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsAerial firefighting software built on the TracPlus Mission Platform providing a real-time view of aircraft, drops and operations, with insights into safety, finance and operational performance.
Movac closed a funding round investing $5m into TracPlus, reported as funding expansion and an acquisition.
$5M source ↗
Press coverage reported that TracPlus Global received top honours from the judging panel at a US security industry summit for its tracking devices.
Listed among coverage of finalists for the Gen-i New Zealand Incubator Awards.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- TracPlustracplus.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does TracPlus do?
- TracPlus runs a hardware-agnostic operational intelligence platform for aerial firefighting and mission-critical fleet tracking.
- Who are TracPlus's investors?
- TracPlus's investors include Movac, Partners for Growth, Partners for Growth (PFG).