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Towgrace
Techstars '22Schaumburg, US · 1 known investors
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Towgrace is a marketplace and management software for towing businesses, connecting tow companies with retail customers who need towing and roadside assistance. It provides sales automation, CRM, job dispatching, geolocation tracking, one-click quoting, and a customizable business profile page to help operators acquire customers and manage jobs.
Also known as TowGrace
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Towgrace operates a marketplace and customer relationship management platform for the towing industry. On the supply side, tow companies receive pre-qualified retail leads for towing and roadside assistance, along with software for sales automation, in-app messaging and calling, multi-stage job tracking dashboards, smart dispatching, scheduling, GPS and geolocation tracking of customers, and quoting and invoicing. A one-click quoting feature lets operators upload standard hook-up and mileage fees and text a customer a calculated total price; prospects complete service details via a link that populates the operator's app with contact information and pricing.
On the demand side, a consumer-facing booking flow collects pickup and drop-off locations, vehicle make/model/year, drivetrain (2WD, 4WD or AWD), whether the vehicle shifts to neutral, mileage calculation and requested tow time, then returns pricing and availability by phone or text. Towgrace also publishes city-level landing pages, such as Denver, listing towing and roadside services including jump-starts, fuel delivery, tire changes and lockouts, and describing coverage of surrounding municipalities. Each partner receives a free online business profile page showing services offered, photos, reviews, certifications, hours of operation and an embedded calendar allowing customers to book directly.
Press coverage describes Towgrace as a vertical SaaS platform for the towing industry with stated plans to layer on additional revenue streams including payroll services, fuel credit cards and insurance cost reduction through collective bargaining.
Founding story
Co-founded by Irshaad Ahmed (CEO) and Sajid Khan (CTO), with the company targeting industries seen as lagging in technology adoption — in this case towing operators reliant on manual quoting workflows and on insurance companies and AAA for customer acquisition.
Business model
Towgrace operates a two-sided model: it acquires retail customers seeking towing and roadside assistance and routes qualified leads to hand-selected towing partners, while providing those partners with CRM, quoting, dispatch and tracking software and a hosted business profile page. Coverage describes a 'Trojan Horse' customer acquisition approach in which the company first sells a marketing/lead-generation service that requires use of its app to receive leads, thereby onboarding technology-averse small and medium-sized operators onto the broader SaaS platform.
Reported plans include expanding beyond software into payroll services, fuel credit cards and insurance cost reduction via collective bargaining for tow operators.
Traction
Company-stated figures include 30+ cities of operation, 3,000+ towing partners and 10+ service types offered by partners; press coverage in December 2023 reported scaling to 40 cities over the prior 18 months. Staff listing indicates a headcount range of 11-50.
Latest developments
In December 2023, CEO Irshaad Ahmed described expanding Towgrace beyond SaaS into fintech and insurtech offerings such as payroll services, fuel credit cards and collectively bargained insurance cost reduction for tow operators.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a nationwide towing marketplace and management software provider, contrasting itself with incumbent tow software platforms that, per company commentary, did not position their products directly at tow operators' workflow pain points, and with motor-club and insurance-driven work that operators view as low-priced.
Emphasis on one-click quoting that consolidates location capture, mileage calculation, pricing, invoicing, dispatch and GPS into a single operator action, combined with pre-qualified retail ('cash call') lead flow and a free hosted business profile with reviews and direct booking.
Technology
The platform combines a consumer booking and quoting funnel with an operator-facing application providing sales automation, in-app messaging and calling, dispatching, multi-stage job dashboards, scheduling, GPS directions and geolocation tracking. Its quoting engine automates mileage calculation and fee-based pricing, replacing manual map lookups and calculator-based pricing with a single-click quote, invoice and dispatch workflow.
Go-to-market
Towgrace onboards towing partners through a screenshare call and activates their marketplace account and business profile page; it simultaneously attracts consumer demand through city-specific web pages and an instant quote-and-book flow. Lead generation is used as the initial wedge to drive adoption of the wider management software.
Small and medium-sized towing and roadside assistance operators, many of them traditionally dependent on insurance companies and motor clubs for work, plus retail consumers who need an on-demand tow or roadside service.
Geography
United States; the company's site cites operations across 30+ cities nationwide with city pages such as Denver and its surrounding municipalities, and a December 2023 article states the platform had scaled to 40 cities.
History
A December 2023 profile describes Towgrace as the latest venture of co-founder and CEO Irshaad Ahmed, having scaled to 40 cities over the previous 18 months. The company participated in the Techstars Seattle accelerator cohort that completed the three-month program and presented at Demo Night in February 2023. Consumer-facing pages carry a 2023 copyright notice for Syndafy Inc.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Towgrace.
Timeline · 1
launches, deals, and filingsTowgrace was part of the 12-team Techstars Seattle cohort that completed the three-month program and presented at the accelerator's Demo Night at the Museum of Pop Culture in Seattle in February 2023.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Towgracetowgrace.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Towgrace do?
- Towgrace is a marketplace and vertical SaaS platform that brings retail towing customers and job-management tools to tow operators.
- Who are Towgrace's investors?
- Towgrace's investors include Techstars.
- Where is Towgrace headquartered?
- Towgrace is headquartered in Schaumburg, US.