Tour

LeaseMagnets is a leasing-technology company that provides a virtual sales concierge for property managers. Its core product is an embeddable virtual tour widget that lets prospective renters navigate a property through video rather than a scheduled in-person or live streamed visit. Tours are configured as "choose your own video" experiences: after a short survey capturing a prospect's requirements, the system assembles a tour showing the floorplans, amenities and services relevant to that prospect. Because no live agent is required, tours are available 24 hours a day, which the company positions as particularly relevant to student renters searching outside business hours.

Around the tour, the platform bundles conversion and marketing tooling for apartment websites: shareable personalized tours, multi-source attribution, analytics, a tour scheduler, AI chat and AI follow-up. Deployment is by a single script tag, and customers can start from a library of more than 110 cloneable templates. The company describes its offering as conversion optimization widgets for real estate, on the premise that renting an apartment is among the largest annual e-commerce purchases a consumer makes.

A separate LeaseMagnets tool, hosted at train.leasemagnets.com, provides AI-driven phone-shop training for leasing staff. Users select an AI agent persona to call them as a prospective renter, choose a focus for the mock call (basic introduction, pricing and objection handling, experience/value testing, or lead capture), and receive an automatically generated evaluation against a scoring rubric, with saved and titled shop records and best-practice notecards.

Founding story

LeaseMagnets was founded by Amulya Parmar and Varun Madan as a student-led technology startup associated with the University of Michigan, aimed at helping property management companies deliver a leasing experience that moves between online and in-person interaction. Ann Arbor SPARK, which supported the team, characterized the founders as University of Michigan students drawing on their own renting experiences.

Business model

LeaseMagnets sells a software platform to property management companies and leasing teams, delivered as embeddable widgets and a hosted web application. Customers install a single JavaScript snippet (embed.tour.video/leasemagnets.js) on their property website, and can build tours from a library of over 110 cloneable templates, with implementation described as taking about five minutes. A separate AI phone-shop training product is offered to leasing staff, with professional phone shops and pre-trained leasing agents referred to partner empowerpmc.com.

The company sells its conversion and virtual tour widget platform to apartment and property management clients; a related AI phone-shop training offering is available, with managed phone shops and pre-trained leasing agents provided via empowerpmc.com.

Traction

Public materials cite approximately 978,100 tours guided to date and more than 110 cloneable tour templates. In 2020 the company reported that its tools doubled the average number of tours generated from each apartment client's website and lifted conversion from about four percent to as much as fifteen percent; a property manager at The George in Ann Arbor described the virtual tour as continuously available and prominent on the community's website.