Toast Holdings

Toast (legal entity Toast Holdings, LLC) is a consumer packaged goods brand built around cannabis products, positioned around social and celebratory occasions. According to its Republic crowdfunding page, the brand originated in Aspen, Colorado, and markets itself as an experience-oriented cannabis brand rather than a cultivator or processor. Pre-rolls are described as a core category for the company, and Toast states it has selectively extended the brand into adjacent categories such as hemp CBD through partners that provide distribution beyond dispensary channels.

The company describes an asset-light operating model in which it partners with an operator in each state market and earns licensing fees by executing a standardized go-to-market playbook, an approach it labels "land and expand." Named distribution partners include Columbia Care, TILT and Erewhon, and the company says its products are sold in Cookies stores in Oklahoma. Toast reports building an in-house creative and brand capability to run cannabis campaigns within advertising restrictions, and frames its strategy around "premiumization" — increasing retail price realization relative to commoditized raw cannabis material.

In 2022 the company conducted a Regulation Crowdfunding securities offering hosted by Republic (OpenDeal Portal LLC), using a Crowd SAFE instrument, with a stated deadline of October 1, 2022. The offering page reports 633 people reserved or invested and 1,308 followers.