Thrillophilia

Thrillophilia is an online travel company headquartered in Jaipur, Rajasthan that sells curated multi-day tour packages, holiday packages and short activities across Indian and international destinations. Its website organises inventory by destination (Ladakh, Kashmir, Kerala, Rajasthan, the North East, Europe, Japan, Singapore, Dubai, Thailand, Bali, the Maldives and others) and by trip type, including honeymoon, family, group and weekend packages, alongside "things to do" activity listings in cities such as Singapore, Bangkok, Dubai, Paris and New York. The site also lists an MICE (meetings and events) line of business.

The company positions itself as a tour operator rather than a pure listings marketplace: it states that it designs itineraries, contracts inventory, and coordinates hotels, transport, guides and activities through its own on-ground teams and operating partners, supported by a 24x7 operations desk and single-point accountability without third-party handoffs. It describes combining AI-assisted itinerary design and personalisation with human operations staff. Earlier in its history the platform focused on adventure and activity-based tours and weekend getaways, later broadening into wildlife getaways, treks, camps, corporate trips and long excursions, and eventually into full holiday packages. Thrillophilia is described as the flagship tour-operator brand of 53 Takeoffs (53TO), a travel group that incubates digital-first travel brands.

Founding story

Thrillophilia was started by husband-and-wife team Abhishek Daga, an IIT BHU alumnus, and Chitra Gurnani Daga, an alumna of the Indian School of Business and DA-IICT, around a vision of making travel more immersive and personal through activity-based and experiential trips. The company was bootstrapped from the founders' savings; Chitra left ISB campus placements to run it full time while Abhishek stayed in a corporate job to support the household until the business was profitable enough to pay both. Early growth came from word of mouth and digital marketing, and the founders' first outside investment followed pitching contests including a CII Ahmedabad initiative and the TiE/ISB Bizquest event rather than an investor outreach process.

Business model

Thrillophilia sells multi-day tours, holiday packages and shorter activities directly to travellers through its website, with request-callback and online booking flows and package prices quoted per adult in INR. It states that it operates the trips itself end to end—designing itineraries, contracting inventory, and running on-ground execution through its own teams and operating partners—rather than handing bookings to third parties. Its stated partner base includes 45,000+ on-ground partners, and historically it worked with regional service providers and corporate clients; early coverage described revenue coming largely from corporate (B2B) clients while the company shifted focus toward B2C activity bookings and a marketplace model.

Revenue is generated from the sale of tour packages, holiday packages and activity bookings priced per traveller, with discounts applied against list prices; historically a substantial share of revenue came from corporate clients before the shift toward consumer bookings. Reported revenue was ₹30 million (3 crore) for FY 2012–13.

Traction

The company reports more than 3 million travellers served, a 4.8-star rating from over 300,000 travellers, more than 1.27 million reviews on its site, and 125,000+ trips operated in 2025. Other profiles cite 10 million+ travellers served to date, 100 million+ annual users, 3x growth in 2023 with profitability, 5,000+ curated itineraries across 100+ destinations, and over 10,200 packages across 200+ domestic and 70+ international destinations. An independent review platform shows a 4.6 average rating across 1,817 reviews with 93% of reviewers recommending the company.

Latest developments

Current site content shows an expanded international package catalogue (Europe, Japan, Singapore, Abu Dhabi, Maldives, Norway, USA and others), an MICE offering, and messaging around AI-assisted itinerary design with 24x7 human operations. The company reports 125,000+ trips operated in 2025 and identifies itself as the flagship tour-operator brand of the 53 Takeoffs (53TO) group.