The Jefas
Techstars '22San Francisco, US · 1 employees on LinkedIn · 1 known investors
The Jefas is an e-commerce marketplace for Latina-owned beauty brands, curating products for Latina consumers and beauty enthusiasts. The platform aggregates and features independent Latina beauty brands that were historically underrepresented in mainstream beauty retail channels.
Founders & leadership
A
Aurora
Investors · 1
Competitors · 6
by search overlapShopmy5 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
L'Officiel USA5 shared keywordsL'Officiel USA is a fashion and lifestyle publication covering fashion weeks, designers, style trends, and shopping guides. It produces editorial content on topics such as Scandinavian fashion, boutiques, and seasonal trends.
Allure5 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Odacite5 shared keywordsOdacité offers skincare products, including curated skincare sets, that combine natural ingredients with clinical actives. The brand sells directly to consumers seeking hydrating, results-oriented skincare.
Who5 shared keywordsWho What Wear is a digital fashion and beauty publisher producing trend, celebrity style, and shoppable editorial content.
Ipsy5 shared keywordsIPSY is a subscription-based beauty membership that delivers monthly boxes of curated cosmetics and beauty products to consumers. It operates a community-driven, personalized beauty discovery service for individual beauty enthusiasts.
Companies competing with The Jefas for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does The Jefas do?
- The Jefas is an e-commerce marketplace for Latina-owned beauty brands, curating products for Latina consumers and beauty enthusiasts. The platform aggregates and features independent Latina beauty brands that were historically underrepresented in mainstream beauty retail channels.
- Who founded The Jefas?
- The Jefas was founded by Aurora.
- Who are The Jefas's investors?
- The Jefas's investors include Techstars.
- Where is The Jefas headquartered?
- The Jefas is headquartered in San Francisco, US.



