The Honest Company
Santa Monica, US · Founded 2011 · Delaware corporation · 7 known investors
Founders & leadership
The Honest Company was founded in 2011 by Christopher Gavigan and Brian Lee.
CG
Christopher GaviganCo-founder
BL
Brian LeeCo-founder
CG
Craig GatarzExecutive
DP
David ParkerExecutive
JW
Jessica WarrenExecutive
SK
Sean KaneNamed on SEC filing
Board
Founder mafia
2 people who came through The Honest Company went on to found or lead other companies.
Investors · 7
Farvatn VentureBergen
ICONIQSan Francisco
IVP (Institutional Venture Partners)San Francisco · $15M – $75Mvia Eric Liaw · board
Lightspeed Venture PartnersMenlo Park · $1.7M – $87M
Misfit Venture Partners$10K – $25Kvia Lawrence Hsu · inferred
Sfventures Group LLCSan Francisco
Struck CapitalLos Angeles · $500K – $2M
Competitors · 5
by search overlapBaby List2651 shared keywordsBabylist is an online baby registry and shopping platform that helps families register for baby gear and items.
Allure2622 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Walgreens2080 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Ulta Salon Cosmetics Fragrance1833 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Vogue1431 shared keywordsVogue is a fashion and lifestyle media publication covering celebrity style, runway fashion, beauty, weddings, and wellness through articles, videos, and a print magazine. It serves a general consumer audience interested in fashion and pop culture.
Companies competing with The Honest Company for the same Google search keywords, organic and paid, via search-intersection analysis.
Reported raises · per SEC filings
Form D private placements$237.8M disclosed across 3 rounds · 2014–2017
▶$67.8MraisedOct 2017 · 20 investors · OtherRule 506(b)
▶$67.8MraisedOct 2017 · 20 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Joel CutlerDirector
- Christopher GaviganExecutive Officer
- Muhammad ShahzadExecutive Officer
- Jessica WarrenDirector
- Youngme MoonDirector
- Brian LeeDirector
- Rick RexingExecutive Officer
- Patty WuExecutive Officer
- Eric LiawDirector
- Craig GatarzExecutive Officer
- Jeremy LiewDirector
- Greg StangerDirector
- Janis HoytExecutive Officer
- Nikolaos VlahosExecutive Officer, Director, Promoter
- Offering amount
- $75M
- Amount sold
- $67.8M
- Minimum investment
- $1
- First sale
- Sep 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$100MraisedAug 2015 · 34 investors · OtherRule 506(b)
▶$100MraisedAug 2015 · 34 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Christopher GaviganExecutive Officer, Promoter
- Craig GatarzExecutive Officer
- David ParkerExecutive Officer
- Jessica WarrenExecutive Officer, Director, Promoter
- Brian LeeExecutive Officer, Director, Promoter
- Youngme MoonDirector
- Neil SequeriaDirector
- Eric LiawDirector
- Greg StangerDirector
- Jeremy LiewDirector
- Offering amount
- $100M
- Amount sold
- $100M
- Minimum investment
- $1
- First sale
- Aug 2015
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$70MraisedAug 2014 · 26 investors · OtherRule 506(b)
▶$70MraisedAug 2014 · 26 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Neil SequeriaDirector
- Craig GatarzExecutive Officer
- Sean KaneExecutive Officer
- Jeremy LiewDirector
- David ParkerExecutive Officer
- Youngme MoonDirector
- Eric LiawDirector
- Brian LeeExecutive Officer, Director
- Jessica WarrenDirector
- Offering amount
- $70M
- Amount sold
- $70M
- Minimum investment
- $1
- First sale
- Aug 2014
- Incorporated
- Corporation, California, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- Who founded The Honest Company?
- The Honest Company was founded by Christopher Gavigan, Brian Lee in 2011.
- Who are The Honest Company's investors?
- The Honest Company's investors include Farvatn Venture, ICONIQ, IVP (Institutional Venture Partners), Lightspeed Venture Partners, Misfit Venture Partners, Sfventures Group LLC, Struck Capital.
- How much funding has The Honest Company raised?
- The Honest Company has disclosed $237.8M raised across 3 rounds.
- Where is The Honest Company headquartered?
- The Honest Company is headquartered in Santa Monica, US.