Taranis
19 known investors
Taranis provides crop scouting and field monitoring services to farmers and agricultural advisors using advanced imaging and AI. The company analyzes leaf-level field imagery to identify crop health issues and recommend improvements.
Also known as Taranis-Visual Ltd.
Founders & leadership
Investors · 19
Also in the syndicate · 11
Company profile
researched Aug 2026Taranis operates an AI-powered crop intelligence platform that captures submillimeter-resolution, leaf-level imagery of farm fields using fleets of drones and low-flying aerial vehicles, then analyzes that imagery with machine learning models. The system also aggregates data from satellite imagery, sensors and smart irrigation systems to identify early signs of crop disease, insect damage, weed severity, nutrient deficiencies, water damage and other risk factors, alongside stand counts and general field health. Per the company, imagery capture can cover 400 dunams (400,000 square meters) in about six minutes.
The platform is positioned as a full-service offering for agricultural advisors and retailers, who use it to scout remotely, prioritize fields needing attention, validate agronomic recommendations and communicate visual action plans to growers. Product lines described on the company site include Taranis Yield Impact, conservation services tied to funding programs, service plans, and Ag Assistant, a generative AI agronomy engine for crop input and farm management decisions. Coverage spans before, during and after the growing season.
Founding story
Taranis was founded in 2015 by four friends who combined agricultural backgrounds with technology skills to support rural and agricultural communities, using advanced imaging and AI to deliver crop scouting insights at greater detail, scale and speed. Named founders are Ofir Schlam (CEO), Eli Bukchin (CTO), Assaf Horowitz and Ayal Karmi; Amihay Gornik, VP of Hardware Engineering, joined as a co-founder in 2017. An early goal was building the largest library of leaf-level field imagery.
Business model
Taranis sells a full-service, end-to-end crop intelligence service on a subscribed-acre basis, primarily through agricultural advisors, retailers and cooperatives who deliver the resulting insights to their grower customers; the company handles imagery acquisition, analysis and delivery. Service plans and conservation services are offered alongside the core platform.
Subscription-style coverage of farm acreage (over 3 million subscribed acres reported), sold via service plans to advisors, retailers and growers. Company management stated in 2022 that revenue had doubled year over year without disclosing an amount.
Traction
Reported metrics include 370 people, 100+ global customers, 500 million leaf-level data points and more than 3 million subscribed acres. In 2022 the company said it covered over 8 million dunam in the U.S. and Brazil, had doubled revenue, worked with more than 100 agricultural retailers and advisors, and delivered millions of actionable insights in the most recent growing season. Headcount was 80 in 2020 and 110 in 2022 (70 in Israel), with a stated target of 150.
Latest developments
Taranis and Syngenta Crop Protection announced a partnership to bring AI-powered recommendations and conservation-focused services to agricultural retailers. The company has introduced Taranis Yield Impact, promoted Ag Assistant as a generative AI agronomy engine, and is running webinars on securing USDA conservation funding for 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Taranis presents itself as a leader in AI-powered crop intelligence and as the only crop intelligence platform fully focused on helping advisors demonstrate value to growers. An investor in its 2020 round predicted consolidation in the imagery-focused agtech market around a few strong players. The CEO estimated the addressable market at roughly $20 billion in 2022.
Differentiators cited by the company are submillimeter, leaf-level image resolution across every acre rather than field-level assessment, a large proprietary crop imagery training dataset, year-round full-service coverage combining technology with agronomy expertise, and an exclusive focus on enabling advisors rather than selling directly to growers.
Technology
Core technology combines four areas: artificial intelligence, software, hardware and flight operations. Drones and low-flying aerial vehicles capture ultra-high-resolution (submillimeter) imagery mid-flight; computer vision and machine learning models trained on a large proprietary crop imagery dataset detect crop threats. The company describes the dataset as the industry's largest, cited at over 200 million AI data points in 2022 and 500 million-plus leaf-level data points more recently. A generative AI agronomy engine, Ag Assistant, supports crop input and management decisions.
Go-to-market
The company sells through and with agricultural retailers, cooperatives, crop consultants and advisors, describing more than 100 agricultural retailers and advisors as innovation partners. It also partners with input manufacturers, including a collaboration with Syngenta Crop Protection aimed at retailers, and markets through webinars, blogs, a podcast, and events.
Agricultural retailers, cooperatives, crop consultants, agronomists and advisors, and the row-crop growers they serve; the company reports 100+ global customers.
Geography
Research and development in Tel Aviv, Israel, with commercial operations reported in the United States and Brazil and earlier field operations in Argentina; the website is offered in English and Portuguese. The company stated plans to expand beyond the U.S. and Brazil.
History
Founded in 2015 and operating as Taranis-Visual Ltd. from Tel Aviv, the company raised a $20 million round, acquired aerial imaging company Mavrx, then raised a $30 million Series C in July 2020 led by Vertex Growth with K3 Ventures (Kuok Group) and the Hitachi Group, bringing total funding to $60 million. In September 2022 it raised a $40 million Series D led by Inven Capital, taking total funding to $100 million. Leadership has included Ofir Schlam as CEO at the time of the Series C and Bar Veinstein as CEO at the time of the Series D. More recently the company has launched Yield Impact and Ag Assistant products, added conservation services tied to USDA funding programs, and announced a partnership with Syngenta Crop Protection.
Compiled by commissioned research from 9 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlapCompanies competing with Taranis for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 9
launches, deals, and filingsCollaboration to bring AI-powered agronomic recommendations and conservation-focused services to retailers, aimed at farm productivity and profitability.
Generative AI-powered agronomy engine for crop input and farm management decision making.
Offering positioned around turning leaf-level insights into yield outcomes.
The round brought total funding to $100 million; the company said its valuation rose significantly and that revenue had doubled.
$40M source ↗
Referenced as a prior transaction in which Taranis bought aerial imaging company Mavrx.
Tel Aviv-based Taranis-Visual Ltd. announced a $30 million Series C intended mainly to strengthen sales and marketing, bringing total funding to $60 million.
$30M source ↗
Tel Aviv-based Taranis-Visual Ltd. raised a $30 million Series C led by Vertex Growth, K3 Ventures (The Kuok Group) and Hitachi Group, bringing total funding to $60 million; proceeds were earmarked mainly for sales and marketing.
$30M source ↗
Taranis acquired the assets of San Francisco-based aerial imagery company Mavrx, integrating its aircraft-based ultra-high-resolution imagery product (8cm-per-pixel, fleet of 60 planes across 30 U.S. states) into the Taranis AI2 product line, migrating Mavrx customers and hiring some customer-facing, sales and flight-operations staff.
$7.5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 9
primary sources listed
- Taranistaranis.com · web
9 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Taranis do?
- Taranis is a crop intelligence company using drone-captured leaf-level imagery and AI to detect crop threats for advisors and growers.
- Who founded Taranis?
- Taranis was founded by Ofir Schlam, Eli Bukchin.
- Who are Taranis's investors?
- Taranis's investors include Cavallo Ventures, Hitachi Ventures, Inven Capital, Kaedan Capital, Mindset Venture, MSW Capital, Presidio Ventures, Viola Ventures.



