Tamara
Riyadh, SA · Founded 2020 · 1,509 employees on LinkedIn · 11 known investors
Tamara offers a buy-now-pay-later payment service that lets shoppers split purchases and pay via monthly statements, and provides a premium membership called Tamara Smart with cashback and fee benefits. It serves consumers shopping at partner stores in the Gulf region, primarily Saudi Arabia and the UAE.
Founders & leadership
Tamara was founded in 2020 by Turki Bin Zarah.
TB
Turki Bin ZarahinFounder
Investors · 11
Coatue ManagementNew York · $1M – $20M
Khwarizmi VenturesRiyadh · $1M – $37M
Shorooq PartnersAbu Dhabi · $750K – $33M
Tech Invest ComRiyadh · $2M – $29Mvia Hussein Attar · inferred
Vision VenturesDammam · $60K – $27M
Apolloreported · 2 sources
Goldman Sachsreported · 2 sourcesNew York
Nama Venturesreported$100K – $35Mvia Mohammed Alzubi · inferred
Sanabil Investmentsreported · 2 sourcesRiyadh · $100K – $157M
Also in the syndicate · 2
CitiSNB Capital
Funding
SEC filings, press & company announcements$2.4B disclosed across 1 of 3 rounds · 2022–2025
- $2.4BraisedSep 2025 · 2 sources
Apollo, Citi, Goldman Sachs, Sanabil Investments, SNB Capital
Source ↗ - Undisclosed amountSeries CDec 2023Source ↗
- Undisclosed amountseries BAug 2022
Sanabil Investments (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
DeepL strikes deal with US legal AI startup Harvey - Tech.eutech.eu · Aug 2026
Tabby and Tamara diverge in Saudi, CMA probes the Kingdom's IPO flopsfwdstart.me · Aug 2026Frequently asked questions
- What does Tamara do?
- Tamara offers a buy-now-pay-later payment service that lets shoppers split purchases and pay via monthly statements, and provides a premium membership called Tamara Smart with cashback and fee benefits. It serves consumers shopping at partner stores in the Gulf region, primarily Saudi Arabia and the UAE.
- Who founded Tamara?
- Tamara was founded by Turki Bin Zarah in 2020.
- Who are Tamara's investors?
- Tamara's investors include Coatue Management, Khwarizmi Ventures, Shorooq Partners, Tech Invest Com, Vision Ventures, Apollo, Goldman Sachs, Nama Ventures and 1 more.
- How much funding has Tamara raised?
- Tamara has disclosed $2.4B raised across 1 of its 3 known rounds.
- Where is Tamara headquartered?
- Tamara is headquartered in Riyadh, SA.