Taimer
5 known investors
Finago PSA is a business management and financial software platform designed for service-based SMEs and growing businesses. The software provides CRM, project management, time tracking, invoicing, and resource management capabilities.
Also known as Finago PSA · Taimer Ltd
Investors · 5
Also in the syndicate · 4
Company profile
researched Aug 2026Taimer is a Finnish software company offering a cloud-based, all-in-one business management platform aimed at startups, small and medium-sized enterprises and professional service providers. The product, marketed as Finago PSA, brings sales CRM, quoting and sales pipelines, project and subproject management, time tracking and hour approvals, resourcing (grid, Gantt, task list and utilization views), expense and travel expense handling, sales invoicing, purchase orders and bills, and business intelligence reporting into a single system, with the stated aim of replacing more than ten separate applications. Additional capabilities include team chat, user permissions, an open API, mobile applications for iOS and Android, Google and Office 365 calendar synchronisation, and multi-company and multi-currency operation for organisations running several entities.
The platform is sold in tiered subscription packages — Growth (up to three seats), Business (optimal up to ten seats), Enterprise (minimum five seats) and Enterprise+ (minimum ten seats and two companies) — differentiated by feature depth, with resourcing and purchase orders available as add-ons on lower tiers. Paid onboarding and training packages (Kickstart, Booster, Premium and custom) cover set-up and integrations, data import assistance, business process mapping, and admin and user training. The company notes that its product range is broader in Finland than in its international offering.
Founding story
The company was founded in 2013 by Eero Saarinen, who came from a family of technology entrepreneurs and had more than ten years of experience in IT and software. Fredi Palmgren, who had founded a marketing agency in 2006 and worked on customer and project lifecycles in the marketing industry, joined as co-founder in 2014 focusing on UI/UX design and product marketing. Tero Alanen, previously a leadership team member at Cisco and earlier in leadership roles at IBM, serves as CEO. The stated motivation was to address the difficulty of running a business across multiple disconnected systems.
Business model
Subscription software sold per seat in tiered plans, complemented by paid onboarding, implementation and training packages and add-on modules. Plans are offered with annual or monthly billing, a 14-day free trial without a credit card, and quoted pricing for the largest multi-company tier. The product is also distributed through cloud marketplaces and reseller channels via a CloudBlue catalog listing.
Recurring per-seat subscription fees (Growth from €20 per seat per month billed annually, €24 billed monthly; Business from €31 per seat per month billed annually, €37 monthly; Enterprise from €41 per seat per month billed annually; Enterprise+ from €150 per month), plus one-off onboarding and training packages priced at €790 (8 hours), €1,890 (20 hours) and €2,990 (33 hours), all excluding VAT.
Traction
At the time of its 2020 pre-seed announcement the company reported more than 400 customers and over 6,000 active users across eight countries; a Gust company profile lists $1M in trailing-twelve-month revenue and 22 employees.
Latest developments
The product is offered as Finago PSA across four subscription tiers with add-on resourcing and purchase-order modules and paid onboarding packages; the CloudBlue catalog listing for the vendor Taimer Ltd was last updated in May 2025.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a consolidated alternative to using multiple disjointed applications for CRM, project management, invoicing and collaboration, serving both small and larger customers from one platform.
Combines sales, project, time, resource, expense and invoicing management with business intelligence reporting in one system rather than separate tools, and supports multi-company and multi-currency operation, including invoicing in local currencies and consolidated multi-currency reporting.
Technology
Cloud-based software platform accessible across devices, including iOS and Android mobile applications, with an open API, integrations, Google and Office 365 calendar synchronisation and built-in business intelligence reporting that can be grouped, filtered, pivoted, charted and exported to CSV or Excel.
Go-to-market
Direct self-service acquisition through free trials and online plan selection, supported by sales-assisted demos, tailored quotes, a customer success manager, ticket-based support, live chat and a help center. Distribution is extended through cloud marketplace and reseller channels, with a listing in the CloudBlue catalog (United States marketplace, productivity category) created in June 2020.
Small and medium-sized enterprises, startups and professional service organisations that manage sales, projects and finances, ranging from three-seat teams to multi-company groups needing multi-currency invoicing and reporting. Named Finnish customers include SEK, Fimpec, Dagmar, Lahdelma & Mahlamäki and Freshwind.
Geography
Headquartered in Finland — reported as Jyväskylä in 2020 funding coverage and listed as Helsinki on a Gust company profile — with customers in eight countries and stated expansion targets in the Nordics, wider Europe, the UK and the United States. The website notes a broader product range in Finland, and the CloudBlue listing covers the United States marketplace in English.
History
Founded in 2013 (a Gust profile gives June 2013) around a unified business management suite. In June 2020 the company announced a $1 million pre-seed round led by Trind VC with TAO Ventures, FiBAN, other investor groups and angels from the UK, US and Finland, alongside funding from Business Finland; FiBAN Chair Reima Linnanvirta joined as Chair of the Board at the same time. A CloudBlue marketplace product listing under vendor Taimer Ltd was created in June 2020 and last updated in May 2025. The platform is currently marketed under the Finago PSA name.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsA Taimer product listing was created in the CloudBlue catalog under vendor Taimer Ltd for the United States marketplace, in the productivity category; the listing was last updated on 2025-05-14.
Taimer announced a $1 million pre-seed round led by Trind VC, with TAO Ventures, FiBAN and other investor groups and angels from the UK, US and Finland, plus funding from Business Finland, to expand team, product and services and accelerate expansion in the Nordics, Europe, the UK and the US.
$1M source ↗
FiBAN's Chair of the Board, Reima Linnanvirta, joined Taimer as Chair of the Board, announced alongside the pre-seed round.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Taimertaimer.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Taimer do?
- Finnish provider of an all-in-one business management (PSA) platform combining sales CRM, project management, time tracking and invoicing.
- Who are Taimer's investors?
- Taimer's investors include Trind Ventures.