Taeillo
Founded 2018 Β· 30 employees on LinkedIn Β· 4 known investors
Taeillo sells furniture through an online store, offering curated collections of home furniture for consumers looking to furnish their spaces. It operates in the furniture retail and e-commerce category.
Also known as Taeillo Nigeria
Founders & leadership
Taeillo was founded in 2018 by Jumoke D..
Investors Β· 4
Also in the syndicate Β· 3
Company profile
researched Aug 2026Taeillo is a Nigerian furniture company that designs and sells African-inspired home furniture, operating as a private business in the furniture e-commerce and retail industry. It was founded in 2018 by Jumoke Dada, who serves as CEO. The brand's positioning centres on contemporary, African-inspired design applied to everyday household pieces.
The company sells directly to consumers via taeillo.com, a Shopify-style storefront listing roughly 138 products across categories including sofas (28 items), tables (20), chairs (15), coffee tables (12), beds (11) and consoles (7). Products are named after African personal names β for example the Amakisi, Bosun and Achi tables, the Ikenga chair, and the Alausa, Kemi and Bisoye sofas β and prices are quoted in Nigerian naira, ranging from roughly β¦31,000 for a side stool to β¦1,350,000 at the top of the catalogue. The store offers nationwide shipping in Nigeria, a referral discount, and lists a three-year warranty and 90-day returns.
Beyond direct retail, Taeillo has used augmented and virtual reality to let shoppers visualise furniture, and has participated in design-sector events, including a December 2018 exhibit showcasing new furniture, textile and lighting designers, an augmented reality exhibition at Lagos Social Media Week in February 2020, and an exhibition at the Eko Design series during Lagos Design Week in October 2021.
Founding story
Taeillo was founded in 2018 by Jumoke Dada, a Nigerian entrepreneur and University of Lagos graduate who began her career interning at interior design, architectural and furniture manufacturing companies in Nigeria.
Business model
Taeillo designs and sells furniture directly to consumers through its own online store, taking orders online and shipping to customers across Nigeria, with support handled by phone, WhatsApp and email.
Revenue comes from direct sales of furniture products priced in Nigerian naira, with regular discounting and promotional pricing (for example an additional 5% off selected items and a referral discount).
Traction
The online catalogue lists about 138 products, of which 135 were shown in stock and 7 out of stock at time of capture. Founder Jumoke Dada has been described as having grown Taeillo into a multi-million dollar brand by age 26.
Latest developments
In December 2022 Taeillo raised $2.5 million in seed funding from Lagos-based Aruwa Capital Management to scale its online furniture e-commerce platform and its existing operations in Kenya.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Taeillo positions itself as a furniture company specialising in African-inspired designs, combining manufacturing/design with an online retail channel in Nigeria and, following its 2022 seed round, operations in Kenya.
African-inspired product design and naming, in-house branded collections, and the use of AR/VR visualisation in the furniture shopping experience.
Technology
The company has applied augmented and virtual reality to furniture shopping, allowing customers to visualise designs before purchase, and ran an augmented reality exhibition at Lagos Social Media Week in February 2020.
Go-to-market
Direct-to-consumer online sales via taeillo.com supported by email newsletter sign-ups and social media channels (Facebook, X/Twitter, Instagram, TikTok), complemented by design exhibitions and media exposure, including a June 2022 feature on CNN's Inside Africa.
Consumers furnishing homes in Nigeria, including budget-conscious buyers (entry-level items such as the Dike bed frame) and buyers of higher-priced sofas and bedroom sets; the range also includes space-saving pieces aimed at compact living.
Geography
Headquartered in Nigeria with nationwide shipping across the country; the company's December 2022 seed funding was raised to scale existing operations in Kenya.
History
Founded in 2018, Taeillo ran an exhibit for emerging furniture, textile and lighting designers in December 2018, staged an augmented reality exhibition at Lagos Social Media Week in February 2020, and exhibited at the Eko Design series during Lagos Design Week in October 2021. It was featured on CNN's Inside Africa in June 2022 and raised a $2.5 million seed round in December 2022.
Risks & controversies
The company's public contact page carries unedited storefront template content, including placeholder addresses in New York and Toronto, example email addresses and a reference to a Bellingham, WA warehouse, alongside its actual Nigerian phone numbers and support email.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 7
launches, deals, and filingsThe company raised $2.5 million in seed funding from Lagos-based investor Aruwa Capital Management to scale its online furniture e-commerce platform and its existing operations in Kenya.
$2.5M source β
The December 2022 seed funding was intended to help Taeillo scale its existing operations in Kenya.
Taeillo set up an augmented reality exhibition at Lagos Social Media Week.
Taeillo ran an exhibit to showcase new designers of furniture, textile and lighting.
Founder Jumoke Dada received the She Leads Africa Accelerator Award for young female-led businesses leveraging technology, and was named one of 1000 entrepreneurs by The Tony Elumelu Foundation and awarded the Diamond Bank Building Entrepreneur Award.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Taeillotaeillo.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Taeillo do?
- Nigerian furniture company selling African-inspired home furniture through its own online store.
- Who founded Taeillo?
- Taeillo was founded by Jumoke D. in 2018.
- Who are Taeillo's investors?
- Taeillo's investors include Co-Creation Hub (CcHUB).