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Tactile Games

Copenhagen, DK Β· Founded 2008 Β· 236 employees on LinkedIn Β· 2 known investors

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Tactile Games is a game developer that makes casual puzzle games for mobile and Apple Arcade, including titles like Lily's Garden, Cookie Cats, and Simon's Cat games. Its portfolio has reached over 1.5 billion downloads across a range of live games.

Also known as Tactile Β· Tactile Entertainment

Investors Β· 2

Company profile

researched Aug 2026

Tactile Games is a Danish game developer headquartered at Vestergade 33 in central Copenhagen that specialises in casual puzzle games for mobile. Its portfolio includes Lily's Garden, described by the company as its biggest game, Penny & Flo: Finding Home, the Cookie Cats series (Cookie Cats, Cookie Cats POP, Cookie Cats BLAST), and the licensed Simon's Cat series (Simon's Cat: Crunch Time, Pop Time, Blast Time and Simon's Cat Match!), alongside Makeover Match. The company reports 13 live games and states its games have been downloaded 150 million times.

The company operates three studios and describes a workforce of more than 360 people representing about 50 nationalities, with its main studio in Copenhagen and collaborations with studios in Tenerife and the United Kingdom. Internally it emphasises a lean, agile production culture that avoids crunch, data-driven validation of results, and professional development across disciplines.

Founding story

The company began in 2008 with founders who wanted to put a spin on the casual puzzle game genre and a vision to change how game studios are managed, starting as a three-person team.

Business model

Tactile develops and operates free-to-play casual puzzle games for mobile, running them as long-lived live services; it also publishes on Apple Arcade and builds titles under license, notably the Simon's Cat animated comedy franchise. The company has been building out internal publishing operations.

Traction

The company reports 150 million game downloads, 13 live games, more than 360 employees across roughly 50 nationalities, and a "Best Live Game of 2024" award at SpilPrisen.

Latest developments

Simon's Cat Match! shipped in 2025 as the company's newest title, and the company has announced a new CFO and continued expansion of its publishing operations.

β–ΈFull profile β€” market position, technology, go-to-market, geography, history

Market position

The company positions itself as aiming to be a leader in casual puzzle games, and is described as a mobile game studio based in Copenhagen.

Technology

The studio maintains internal core technology, data and analytics functions, including foundational data infrastructure, live game operations backend, player insights and research, and internal work on a knowledge retrieval-augmented generation system.

Go-to-market

Titles are distributed through mobile app stores and Apple Arcade, supported by paid user acquisition; a 2020 case study by ad platform Mobvista reported user acquisition work for Tactile Games achieving a 91% day-30 return on ad spend.

Casual mobile puzzle players of all skill levels, reached globally through app stores and Apple Arcade.

Geography

Headquarters and main studio in Copenhagen, Denmark (Vestergade 33), with three studios in total and stated collaborations with studios in Tenerife and the United Kingdom.

History

Tactile was founded in 2008 as Tactile Entertainment by a team of three that wanted to put a spin on the casual puzzle genre and change how game studios are managed. It opened its first Copenhagen office in 2009 and released its first game, Pocket Creatures, in 2010. Pigs In Trees was named "Game of the Year" in 2012, and Bee Brilliant (2014) became the studio's first big hit. Disco Ducks followed in 2015 along with the start of a collaboration with a studio in Tenerife; Cookie Cats debuted in 2016 alongside a collaboration with a UK studio. The first Simon's Cat title, Crunch Time, launched in 2017, and Lily's Garden β€” the company's biggest game to date β€” arrived in 2019, the same year Tactile moved into its Vestergade office. Penny & Flo: Finding Home launched in 2020, the studio's first Apple Arcade title Simon's Cat Story Time in 2021, and Makeover Match joined the portfolio in 2023. In 2024 the company won "Best Live Game of 2024" at SpilPrisen, and in 2025 it shipped Simon's Cat Match.

Compiled by commissioned research from 8 cited public sources β€” announcements, filings, and press listed under research sources below.

Key figures

latest reported
D30 ROAS (user acquisition campaign with Mobvista)Jan 202091%
EmployeesJan 2025360 people
Game downloadsJan 2025150,000,000 downloads
Live gamesJan 202513 games
NationalitiesJan 202550 nationalities
StudiosJan 20253 studios

Company-reported or press-reported figures, each dated to when it was claimed β€” not independently audited.

Competitors Β· 6

by search overlap

Companies competing with Tactile Games for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline Β· 16

launches, deals, and filings
Jan 2025
Tactile welcomes new CFO

source β†—

Jan 2025
Simon's Cat Match! shipped

source β†—

Jan 2024
"Best Live Game of 2024" at SpilPrisen

source β†—

Jan 2023
Makeover Match added to the game portfolio

source β†—

Jan 2021
First Apple Arcade game, Simon's Cat Story Time, launched

source β†—

Jan 2020
Penny & Flo: Finding Home launched

source β†—

Jan 2019
Move to current Vestergade office in Copenhagen

source β†—

Jan 2019
Lily's Garden launched

Described by the company as its biggest game to date.

source β†—

Jan 2017
First Simon's Cat game, Crunch Time, released

source β†—

Jan 2016
Cookie Cats debuts and UK studio collaboration begins

source β†—

Jan 2015
Disco Ducks launched

Launch of Disco Ducks and start of collaboration with a studio in Tenerife.

source β†—

Jan 2014
Bee Brilliant launched, the studio's first big hit

source β†—

Jan 2012
"Game of the Year" award for Pigs In Trees

source β†—

Jan 2010
First game Pocket Creatures launched

source β†—

Jan 2009
First office in Copenhagen

source β†—

Jan 2008
Tactile Entertainment founded

The company is founded as Tactile Entertainment by a three-person team.

source β†—

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

β–ΈResearch sources Β· 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Tactile Games do?
Danish mobile developer in Copenhagen making casual puzzle games such as Lily's Garden, Cookie Cats and Simon's Cat.
Who are Tactile Games's investors?
Tactile Games's investors include Index Ventures, Griffin Gaming Partners.
Where is Tactile Games headquartered?
Tactile Games is headquartered in Copenhagen, DK.