System Initiative
San Francisco, US · Founded 2019 · 4 known investors
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Founders & leadership
AJ
Adam JacobFounder
AE
Alex EthierFounder
ML
Mahir LupinacciFounder
AE
Alexandre EthierNamed on SEC filing
SD
Sunil DhaliwalNamed on SEC filing
Investors · 4
Amplify Partnerslisted by Amplify PartnersMenlo Park · $500K – $5M
How we know: Amplify Partners's portfolio page · a partner's Signal profile · board seat on SEC Form D · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
Storm Ventureslisted by Storm VenturesPalo Alto
How we know: Storm Ventures's portfolio page · techcrunch.com · the VCSheet dataset · Not right? Tell us
Funding
SEC filings, press & company announcements$24.2M disclosed across 3 of 4 rounds · 2019–2025
- Undisclosed amountseed roundJul 2023
Amplify Partners (lead), Scale Venture Partners (lead), Battery Ventures, Storm Ventures
Source ↗
▶$6.2MraisedApr 2025 · 3 investors · Other TechnologyRule 506(b)
▶$6.2MraisedApr 2025 · 3 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Ariel TseitlinDirector
- Sunil DhaliwalDirector
- Adam Brent JacobExecutive Officer, Director
- Mahir LupinacciExecutive Officer, Director
- Offering amount
- $6.2M
- Amount sold
- $6.2M
- First sale
- Apr 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$15MraisedJun 2023 · 5 investors · Other TechnologyRule 506(b)
▶$15MraisedJun 2023 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Mahir LupinacciExecutive Officer
- Sunil DhaliwalDirector
- Ariel TseitlinDirector
- Adam Brent JacobExecutive Officer, Director
- Offering amount
- $15M
- Amount sold
- $15M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$3MraisedOct 2021 · 4 investors · Other TechnologyRule 506(b)
▶$3MraisedOct 2021 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Alexandre EthierExecutive Officer, Director
- Mahir LupinacciExecutive Officer
- Sunil DhaliwalDirector
- Adam Brent JacobExecutive Officer, Director
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- Jul 2019
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- Who are System Initiative's investors?
- System Initiative's investors include Amplify Partners, Storm Ventures, Battery Ventures, Scale Venture Partners.
- How much funding has System Initiative raised?
- System Initiative has disclosed $24.2M raised across 3 of its 4 known rounds.
- Where is System Initiative headquartered?
- System Initiative is headquartered in San Francisco, US.


