Syncari

Syncari is a San Francisco-based enterprise software company that provides what it markets as Agentic Master Data Management (MDM) — a platform that connects source systems, builds unified multi-domain data models, resolves entity identities, enforces governance policies and activates trusted records back into business systems in near real time. The platform is organized around a data lifecycle of connect and sync, unify and govern, then activate and consume, with functional modules for modeling, cataloging, transformation, standardization, data-quality verification, remediation, versioned change logs, anomaly observation, dashboards and consumption of master data through SQL, APIs, BI tools and AI infrastructure.

Technically, Syncari positions itself as a hub-and-spoke alternative to iPaaS, ETL/ELT and traditional MDM stacks. Core elements include Synapse schema-aware bi-directional connectors, a patented multi-directional (MultiSync) synchronization engine, semantic schema evolution, merge and dedupe policies for entity resolution, field-level data authority and access controls (including for AI agents), lineage tracing and policy and bias-detection enforcement. Common use cases described by the company include customer, product and hierarchy masters, distributed 360-degree golden records, lead management, CSV file sync, ticketing and onboarding automation, churn prevention, upsell detection, order-to-cash and revenue reconciliation.

The company was co-founded by Nick Bonfiglio (co-founder, later described as CEO and co-founder) and Neelesh Shastry (co-founder, CTO and CISO), who previously worked together at Marketo, where they built stateful bi-directional synchronization between Salesforce and Marketo. Bonfiglio was formerly EVP of Product at Marketo and founder of Aptrinsic (now Gainsight PX); Shastry was a Tech Fellow at Adobe and led core infrastructure at Marketo. Syncari's leadership page lists James Scapa and Stephanie Buckner as Co-CEOs, alongside a Field CTO, VP of Engineering and VP of Customer Engineering, plus a group of strategic advisors from companies including GoTo, Botco.ai, Wells Fargo, Pythian and Allvue Systems.

Founding story

Co-founders Nick Bonfiglio and Neelesh Shastry drew on their shared experience at Marketo, where they built the first stateful, bi-directional synchronization between Salesforce and Marketo and observed customers using Marketo batch campaigns for rudimentary data automation. They started Syncari to address functional data silos created by SaaS proliferation, aiming to combine integration, process automation and data management into a single no-code platform built around a multi-directional sync engine.

Business model

Syncari licenses its Agentic MDM platform to enterprises as a software product, with a self-service trial and demo motion on its website; the platform is positioned to replace or coexist with iPaaS, ETL/ELT and legacy MDM tooling rather than as a services engagement.

Enterprise software platform sold to organizations, with a trial-led entry path; specific pricing terms are not disclosed publicly.

Traction

The website reports more than 2 trillion transformations, over 200 billion transactions and 7,000+ users, and press coverage states the Agentic MDM platform has surpassed two trillion governed data operations. Named enterprise adopters include Monotype, LG, Impartner, Trimble, Yardi, Altair and Antech Diagnostics; award materials cite 8X faster onboarding and 100 FTE savings for enterprise customers.

Latest developments

In March 2026 Syncari launched Business Studio, a module giving business users and data stewards a dedicated interface for autonomous master data operations. In April 2026 it was named a Visionary in the 2026 Gartner Magic Quadrant for Master Data Management and won the 2026 Data Breakthrough Award for Data Mastering Solution of the Year, cited for 8X faster onboarding and 100 FTE savings for enterprise customers. Recent content focuses on modernizing data around SAP ECC and S/4HANA estates and on oversight of agent-driven AI.