Marketplace for discovering and buying newly launched physical products from independent makers before mainstream retail.

Swish was founded by Iolanthe Stronger, Aniket Shah, Ujjwal Sukheja.

Who are Swish's investors?

Swish's investors include Y Combinator, Accel, Agrolimen Ventures, Bain Capital Ventures, Bertelsmann India Investments, Samsung Next.

Where is Swish headquartered?

Swish is headquartered in San Francisco, US.

Swish

DefunctYC W13

San Francisco, US · 2 employees · 6 known investors

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Swish is a marketplace where consumers discover and purchase newly launched physical products from independent makers and brands before they reach mainstream retail.

Also known as The Swish Group, Inc.

E-commerce Enterprise Software Hardware Logistics & Supply ChainUnited States of AmericaAmerica / Canada

Founders & leadership· Y Combinator alumni (W13)

Iolanthe StrongerFounder

Aniket ShahFounder

Ujjwal SukhejaFounder

Aniket Shah Ujjwal SukhejaFounder

Aniket Sunil ShahFounder

Saran SFounder

Saran SureshkumarFounder

Brad StrongerCTO2012–2014

Heather BrundageCOOformer

Investors · 6

Y Combinatorlisted by Y CombinatorSan Francisco · $500K

How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us

AccelreportedPalo Alto · $500K – $100M

How we know: funding news · open dataset · 5k.vc investor directory · Not right? Tell us

Agrolimen Venturesreported

How we know: Y Combinator's founder network · Not right? Tell us

Bain Capital VenturesreportedBoston · $1M – $100M

How we know: funding news · Not right? Tell us

Bertelsmann India InvestmentsreportedNoida · $500K – $20M

How we know: whalesbook.com · Not right? Tell us

Samsung NextreportedMountain View · $100K – $5M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Company profile

researched Aug 2026

Swish (swish.com), headquartered in San Francisco, is described as a marketplace where consumers discover and purchase newly launched physical products from independent makers and brands ahead of their availability in mainstream retail.

No public source documents retrieved for this profile pertain to this company. The fetched materials describe distinct organizations that share the Swish name: a Bengaluru-based rapid food delivery startup operating the justswish.in app, Swish Robotics (a San Francisco consumer home-robotics company), Swish Analytics (a San Francisco sports betting analytics provider), and LabelSwish (an Indian apparel e-commerce store), along with a dictionary entry for the word "swish." Because these are name twins rather than the subject company, no funding rounds, metrics, events, team details, traction, technology, or market-position facts can be attributed to Swish (swish.com) from the public web material available. Additional targeted sourcing is required before this profile can be considered adequately evidenced.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Related companies · 8

StripeStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.

LumiLumi supplies branded packaging and shipping materials to e-commerce businesses ranging from startups to large-scale retailers.

AdyenAdyen is a payments platform that enables enterprises to accept, process, and move money across their business, with capabilities for embedded finance and financial product issuance.

NeoWizeNeoWize develops a machine learning approach that synthesizes additional training data through neural networks and adaptive inputs to improve prediction accuracy on small datasets. The company applies this technology to e-commerce platforms to personalize buyer experiences and recommend products from initial site visits.

CheckoutCheckout.com offers Flow, a hosted payment page that businesses can deploy with a low-code, one-time integration to accept payments online. The page can be customized to match a site's branding for a consistent checkout experience.

OleOle offers an app-based fashion delivery service that lets customers try clothes at home while a driver waits, keeping only desired items and returning unwanted pieces immediately.

SynderSynder provides automated accounting and bookkeeping software that integrates with payment platforms and e-commerce tools to simplify financial management for small businesses and e-commerce sellers. The platform automates transaction categorization, reconciliation, and revenue recognition for various accounting systems.

Mylk GuysMylk Guys was an e-commerce platform that shipped plant-based food and vegan products nationally. The company has shut down operations.

Companies working in the same space as Swish.

Legal entities · 1

corporate structure

The Swish Group, Inc.

▸Research sources · 8

primary sources listed

labelswish – LabelSwishlabelswish.com · web

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Swish do?: Marketplace for discovering and buying newly launched physical products from independent makers before mainstream retail.
Who founded Swish?: Swish was founded by Iolanthe Stronger, Aniket Shah, Ujjwal Sukheja.
Who are Swish's investors?: Swish's investors include Y Combinator, Accel, Agrolimen Ventures, Bain Capital Ventures, Bertelsmann India Investments, Samsung Next.
Where is Swish headquartered?: Swish is headquartered in San Francisco, US.