/Companies

Swish

DefunctYC W13

San Francisco, US · 2 employees · 6 known investors

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Swish runs a crowdfunding and sales platform for physical products, offering exclusive product launches to shoppers. It operated as a "Kickstarter for physical products" in the e-commerce and hardware space.

Also known as The Swish Group, Inc.

Founders & leadership· Y Combinator alumni (W13)

ISIolanthe Stronger
Iolanthe StrongerFounder
ASAniket Shah
Aniket ShahFounder
USUjjwal Sukheja
Ujjwal SukhejaFounder
AS
Aniket Shah Ujjwal SukhejaFounder
AS
Aniket Sunil ShahFounder
SS
Saran SFounder
SS
Saran SureshkumarFounder
BS
Brad StrongerCTO2012–2014
HB
Heather BrundageCOOformer

Investors · 6

Company profile

researched Aug 2026

Swish (swish.com), headquartered in San Francisco, is described as a marketplace where consumers discover and purchase newly launched physical products from independent makers and brands ahead of their availability in mainstream retail.

No public source documents retrieved for this profile pertain to this company. The fetched materials describe distinct organizations that share the Swish name: a Bengaluru-based rapid food delivery startup operating the justswish.in app, Swish Robotics (a San Francisco consumer home-robotics company), Swish Analytics (a San Francisco sports betting analytics provider), and LabelSwish (an Indian apparel e-commerce store), along with a dictionary entry for the word "swish." Because these are name twins rather than the subject company, no funding rounds, metrics, events, team details, traction, technology, or market-position facts can be attributed to Swish (swish.com) from the public web material available. Additional targeted sourcing is required before this profile can be considered adequately evidenced.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

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NeoWizeNeoWize develops a machine learning approach using neural networks and adaptive input to generate better predictions from small data-sets. It applies this technology to help e-commerce sites understand individual buyers and personalize the user experience from the first visit.
CheckoutCheckout.com offers Flow, a hosted payment page that businesses can deploy with a low-code, one-time integration to accept payments online. The page can be customized to match a site's branding for a consistent checkout experience.
OleOle offers an app-based fashion delivery service that lets customers try clothes at home while a driver waits, keeping only desired items and returning unwanted pieces immediately.
SynderSynder provides automated accounting and bookkeeping software that integrates with payment platforms and e-commerce tools to simplify financial management for small businesses and e-commerce sellers. The platform automates transaction categorization, reconciliation, and revenue recognition for various accounting systems.
Mylk GuysMylk Guys is an online vegan specialty store selling food and expanding into categories such as beauty, healthcare, and home goods, using data to predict and exclusively launch products likely to succeed. It operates as a national e-commerce retailer in the United States.

Companies working in the same space as Swish.

Legal entities · 1

corporate structure
The Swish Group, Inc.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Swish do?
Marketplace for discovering and buying newly launched physical products from independent makers before mainstream retail.
Who founded Swish?
Swish was founded by Iolanthe Stronger, Aniket Shah, Ujjwal Sukheja.
Who are Swish's investors?
Swish's investors include Bertelsmann India Investments, Y Combinator, Accel, Agrolimen Ventures, Bain Capital Ventures, Samsung Next.
Where is Swish headquartered?
Swish is headquartered in San Francisco, US.