Superliving
Bengaluru, IN · 3 known investors
SuperLiving is an AI-powered lifestyle and wellness app offering expert-vetted video content, structured health courses, calorie and nutrition tracking, and a 24/7 AI companion for personalized guidance on fitness, skin, weight, and mental health. It targets consumers in India (Bharat) with culturally relevant content from nutritionists and fitness experts.
Also known as SuperLiving
Founders & leadership
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026SuperLiving is a Bengaluru-based lifestyle, wellbeing and preventive health platform founded in 2025 by Manavdeep Singh Grover (co-founder and CEO) and Gurjot Kaur. Its app delivers AI-personalised lifestyle guidance across nutrition, movement, sleep, stress management and daily habits, combining bite-sized courses, vernacular and culturally specific content, habit-building nudges, gamified trackers and reward mechanics, and a 24x7 AI companion built for Indian users.
The platform spans wellness categories including nutrition, fitness, mental wellbeing and pregnancy, and adapts recommendations to a user's routines, constraints and cultural context by analysing behaviour across more than 115 lifestyle parameters. The company has stated plans to broaden beyond wellness content and coaching into adjacent lifestyle and preventive health categories such as diagnostics, health commerce and personalised care experiences.
Founding story
Co-founders Manavdeep Singh Grover and Gurjot Kaur started the company in 2025; Grover previously held a leadership role at Meesho and Kaur came from Pocket FM, both Indian consumer platforms with non-metro user bases.
Business model
Consumer subscription/course sales through a mobile app; courses are priced between INR 99 and INR 250, with the company stating it does not upsell supplements or promote extreme wellness regimens.
Paid bite-sized courses and wellness programs sold directly to consumers at low price points (INR 99-250 per course).
Traction
Within 2.5 months of launching monetisation, the company said more than 70% of paying users came from Tier II towns and beyond. In less than a year after launch it reported crossing 1.5 million app installs and more than 100,000 paying users, 73% of paying users from Tier II and III cities including Meerut, Gangtok, Agra, Nashik, Bhiwadi, Varanasi, Hisar, Jalandhar, Indore, Jaipur and Visakhapatnam, and stated that 82% of users reported visible improvements in goals such as fat loss, energy, stamina, skin health and strength.
Latest developments
In June 2026 SuperLiving announced a $7 million Series A led by Lightspeed with participation from existing investors Kae Capital and All In Capital, to be used to strengthen AI capabilities, expand its vernacular content ecosystem, accelerate product development, scale user acquisition in Tier II and III cities, and move into adjacent categories such as diagnostics and health commerce.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as an affordable, vernacular preventive wellness platform for non-metro India, contrasted by its lead investor with wellness platforms built for the top of the income pyramid.
Affordable pricing, regional-language and culturally grounded content, a persistent-memory AI companion, and a distribution focus on Tier II and III users rather than metro consumers.
Technology
An AI-powered platform with a proprietary memory layer that captures and learns from user interactions over time, building context on individual goals, challenges, habits and progress so that the 24x7 AI companion delivers recommendations that evolve rather than reset each session. Personalisation draws on analysis of more than 115 lifestyle parameters, supported by vernacular content and gamified tracking tools.
Go-to-market
Mobile app distribution with user acquisition focused on Tier II and Tier III Indian cities, supported by regional-language and culturally aligned content and low-priced courses designed for mass adoption.
Indian households in the 25-55 age group, with primary emphasis on users in Tier II and Tier III cities and smaller towns rather than metros.
Geography
Headquartered in Bengaluru, India, with users concentrated in Tier II and Tier III Indian cities and towns.
History
Founded in 2025 by Manavdeep Singh Grover and Gurjot Kaur. The company raised about INR 2 crore from All In Capital in September 2025 after winning the "Elevator Pitch" event, followed by a $2 million round led by Kae Capital reported in January 2026 and a $7 million Series A led by Lightspeed announced in June 2026.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsSuperLiving raised $7 million in a Series A led by Lightspeed with participation from existing investors Kae Capital and All In Capital, for AI capabilities, vernacular content, product development and user acquisition in Tier II and III cities.
$7M source ↗
The company said it plans to broaden beyond wellness content and coaching into adjacent lifestyle and preventive health categories including diagnostics, health commerce and personalised care experiences.
Lifestyle and wellbeing platform SuperLiving raised $2 million led by Kae Capital with participation from All In Capital and angel investors, to be used for product capabilities, vernacular content, its AI companion and Tier II/III distribution.
$2M source ↗
SuperLiving secured roughly INR 2 crore (approximately $228K-$238K) from All In Capital following its win at the "Elevator Pitch" event.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Superliving raises 7 million to expand in tier ii and iii cities, ETStartupstartup.economictimes.indiatimes.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Superliving do?
- Bengaluru-based AI preventive wellness platform serving Indian users in Tier II and Tier III cities.
- Who founded Superliving?
- Superliving was founded by Gurjot Kaur, Manavdeep Singh Grover.
- Who are Superliving's investors?
- Superliving's investors include Kae Capital.
- Where is Superliving headquartered?
- Superliving is headquartered in Bengaluru, IN.