Superbloom Games
49 employees on LinkedIn · 2 known investors
Superbloom Games is a mobile game studio that builds casual and lifestyle games, with a team drawn from established gaming companies. It operates as a distributed studio with staff across France, the US, and the Netherlands.
Also known as Superbloom · Superbloom Games
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Superbloom Games is a mobile game studio building lifestyle and social games, founded in 2021 by Emily Yim (CEO) and Ksusha Zito (CTO), who previously worked together at Dots. The studio positions its work around community-driven, creative gameplay intended to be collaborative and relaxing rather than competitive, and states that making games for women is central to its focus.
The company's debut title is Venue, a room and event design game in which players decorate spaces for clients with a range of furniture and decor, progress through global locations, complete weekly themed series and style-book collections, and share designs with other players through voting, a Daily Top Designs feed, friend IDs and likes. The game deliberately avoids match-3 or merge mechanics and timers, offering untimed gameplay with in-app purchases and optional rewarded ads. Venue is distributed on Android (also listed as available on Windows) and is categorized under simulation, lifestyle, design and casual.
As of 2024 the core team comprised 13 people from 12 countries across the US and Europe, following testing and refinement of the studio's first game concept and a stated goal of launching the debut title in 2024. Leadership and staff are geographically distributed, and the company has recruited for roles including UI/UX designer and live ops manager.
Founding story
Emily Yim and Ksusha Zito created Superbloom in 2021 to build lifestyle games intended to elevate players' daily lives. The two met and worked together at Dots, building a working relationship as women leaders in gaming and as mothers, and started the studio with a focus on making better games for women. Yim previously held product leadership roles at EA, Glu, Drest, Dots and Zynga, working on franchises including Covet Fashion, The Sims Mobile, Two Dots and SongPop; Zito was an early member of the Dots studio, where she helped it grow from 6 to over 70 people, and later served as a senior engineering manager at New York Times Games [0][2].
Business model
Free-to-download mobile game development and operation, monetized through in-app purchases and in-game advertising (rewarded ads) within its own titles, supported by live operations such as recurring events, limited series and daily rewards [4].
Consumer monetization inside Venue via in-app purchases of in-game currency and items, with rewarded video ads as an alternative way for players to earn currency [4].
Traction
Venue has exceeded 1 million downloads on Google Play with a 4.7 rating from approximately 128,000 reviews; the game runs weekly themed events and limited series and receives ongoing updates [4].
Latest developments
Venue is live and being updated with social features including personalized Friend IDs and notifications when other designers like a player's creations, plus bug fixes and performance improvements; the Google Play listing shows an update date of 2026-08-06 and active limited-time in-game events. The studio is hiring for UI/UX designer and live ops manager roles [3][4].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
An early-stage, seed-stage studio in the casual/lifestyle mobile gaming segment, listed alongside studios such as Small Giant Games, Grand Games, Supersolid and Super Plus Games [5][6].
Focus on lifestyle and social games designed for women, founded and led by a female founder duo; its debut game avoids common casual mechanics such as match-3, merge and timers in favor of untimed creative design paired with community voting and sharing [0][1][4].
Technology
Unity-based mobile game development; the studio emphasizes photorealistic 3D graphics and detailed decor assets, backed by engineering leadership with experience building scalable systems for games with millions of daily users and an in-house lead 3D artist focused on art pipeline optimization [1][2].
Go-to-market
Direct-to-consumer distribution through mobile app stores, with Venue published on Google Play under the Superbloom developer name, supported by in-game live events, streaks and community/social features that encourage retention and sharing [1][4].
Mobile players of casual, lifestyle and creative design games, with an explicit focus on women players seeking relaxing, social and creative experiences [0][4][6].
Geography
Distributed team across the US and Europe; leadership and staff are based in Bordeaux and the French Alps (France), New York and Miami (USA), and Eindhoven (Netherlands). One profile describes the studio as based in New York, and an investor lists its region as North America [2][5][7].
History
Founded in 2021 by Emily Yim and Ksusha Zito. By 2024 the studio reported having tested and refined its first game concept, grown to a core team of 13 people from 12 countries across the US and Europe, and set out to launch its debut game that year. Its first title, Venue, is live on Google Play, where it has surpassed 1M+ downloads and continues to receive feature updates including social improvements such as custom friend IDs and like notifications [0][1][4].
Risks & controversies
Player reviews on Google Play cite monetization friction, including in-game item pricing, limited daily currency earned from completing builds, and reliance on watching ads or spending to continue designing, with some reviewers reporting they uninstalled for these reasons [4].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsGoogle Play listing for Venue - Relaxing Design Games shows an update introducing personalized Friend IDs, notifications when other designers like a player's creations, and bug fixes and performance improvements.
Superbloom launched Venue, a creative interior and event design mobile game with community voting and sharing features, after testing and refining its first game concept and targeting a 2024 debut launch.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Superbloom Gamessuperbloomgames.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Superbloom Games do?
- Superbloom Games is a distributed mobile studio making lifestyle and social games, led by its interior-design title Venue.
- Who founded Superbloom Games?
- Superbloom Games was founded by Emily Yim, Ksusha Zito.
- Who are Superbloom Games's investors?
- Superbloom Games's investors include Bitkraft Esports Ventures, Mantis Capital.