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SuccessionMatching
Techstars '19Moose Jaw, CA · Founded 2011 · 3 employees on LinkedIn · 1 known investors
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SuccessionMatching operates a marketplace and matching platform that connects business and farm buyers with sellers, along with succession planning professionals. The platform uses a compatibility algorithm to facilitate ownership transitions and provides resources, consulting, and professional services to support business succession planning across North America.
Also known as SuccessionMatching.com · SXNM
Founders & leadership
SuccessionMatching was founded in 2011 by Alison Anderson.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026SuccessionMatching operates a membership website where owners of businesses and farms, prospective buyers, and succession planning professionals create profiles and are matched using a compatibility algorithm that looks for commonality between member listings and sends connection requests to buyers and sellers. Membership categories include Buyers, Sellers, Venture Capitalists (members interested in acquiring more than one business, who pass a verification process and receive a concierge experience), Succession Planning Professionals (accountants, lawyers, economic development officers and commercial lenders, who cannot browse listings or solicit other members), Preferred Partners (vetted professionals given site promotion, content upload rights and referrals), and a general "Other" category with limited access.
Alongside the marketplace, the company provides educational content — videos, articles and resources covering topics such as writing a succession or business plan and transitioning a business — a free 30-minute consultation with staff, access to economic development professionals offering free advice, and a paid Formal Succession Planning Program that guides owners through business valuation, gathering due diligence information, and negotiation tactics. The company also runs Be Your Own Boss, a program operated with universities and colleges across Canada that matches qualified students and alumni with owners seeking to transition their businesses; participants open a Buyer account, are connected to a nearby lending partner who assesses readiness and lending options, and if eligible receive a coupon code granting a free three-year membership and buyer listing.
Founding story
Alison Anderson founded SuccessionMatching and serves as CEO; she has a background in human resources and economic development and is a business owner herself.
Business model
Members can sign up and browse public resources for free. Members who want to be matched must create a listing and pay an annual fee, or redeem a coupon code obtained through special programming such as the Be Your Own Boss program. The company charges no sales commission on business or farm sales, and also offers a Formal Succession Planning Program and consulting; Preferred Partner professionals receive promotion and referrals on the platform.
Annual listing/membership fees paid by buyers and sellers who want matching, plus programs such as the Formal Succession Planning Program; no commission is taken on completed sales.
Latest developments
The Be Your Own Boss program, which partners with Canadian universities, colleges and lending institutions to give qualified students and alumni a free three-year membership and buyer listing, held its national launch event in Ottawa on September 27, 2018.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a commission-free alternative for transferring ownership of businesses and farms, combining algorithmic buyer-seller matching with succession planning education and a professional services network.
Commission-free listings, member-controlled privacy settings, a compatibility-based matching algorithm rather than brokered listings, and restrictions preventing professional members from browsing listings or soliciting buyers and sellers.
Technology
A web platform built around a proprietary compatibility algorithm that matches buyer and seller profiles on common attributes and issues connection requests, combined with customizable privacy settings that let members control who can see their information and how they are contacted.
Go-to-market
Self-serve online sign-up supported by free consultations, partnerships with universities and colleges, lending institutions and community and economic development organizations, and a vetted Preferred Partner network of service professionals that drives referrals in both directions.
Owners of small and mid-sized businesses and farms planning an ownership transition; individuals and investors seeking to acquire a business or farm, including students and alumni of partner post-secondary institutions; and succession planning professionals such as accountants, lawyers, commercial lenders and economic development officers.
Geography
Focused on North America, with the Be Your Own Boss program run with post-secondary and lending partners across Canada; the site's contact form offers Canada and USA as locations. The Be Your Own Boss national launch event was held in Ottawa.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsSuccessionMatching held the national launch event for its Be Your Own Boss program at South Block Whiskey Bar, 148 Sparks Street, Ottawa.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 4
primary sources listed
- SuccessionMatchingsuccessionmatching.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SuccessionMatching do?
- Online marketplace matching business and farm buyers with sellers and succession planning professionals across North America.
- Who founded SuccessionMatching?
- SuccessionMatching was founded by Alison Anderson in 2011.
- Who are SuccessionMatching's investors?
- SuccessionMatching's investors include Techstars.
- Where is SuccessionMatching headquartered?
- SuccessionMatching is headquartered in Moose Jaw, CA.