Subsbase

Subsbase is a recurring revenue and subscription management SaaS platform headquartered in Egypt and serving the MENA region. The platform lets businesses create and customize subscription plans, automate billing and invoicing, manage the subscriber lifecycle (sign-ups, upgrades, downgrades, pausing, suspension and cancellation), collect recurring payments, and reconcile payments automatically. It integrates with localized payment gateways as well as CRM, accounting and mailing tools, and offers cost-effective payment routing across multiple currencies, payment providers and payment methods.

Product capabilities described by the company include omni-channel payment collection, customizable and template-based payment schedules, dunning with automated retries and customizable customer messaging, bank statement parsing and check monitoring to link payments to schedules, automatically generated acceptance forms, a 360-degree subscriber profile, and analytics and reporting covering MRR, churn rate, customer lifetime value, and outstanding and failed payments. Access is provided through an Admin Portal, a self-serve Management Portal, a Customer Portal, REST API integration and webhooks for real-time notifications, with low-code/no-code configuration options and test and live environments.

Subsbase positions itself for startups, SMEs and enterprises, and cites use across lending, insurance, e-learning, gaming, TV and media, real estate, campaigns and causes, sports, subscription boxes and SaaS. Named customers or referenced users include Zammit, Dubizzle, The Box Company and Valify Solutions.

Founding story

Mohamed Farag conceived the idea while looking for a subscription management platform to support a project of his own and finding no option that supported a business based in the MENA region. He validated the concept by interviewing startups in the region and researching existing products, then, having started as a solo founder, recruited Sherif Aziz as co-founder; the two confirmed no regional subscription management platform existed and built Subsbase together. Farag, a technologist and engineer with more than 15 years in software, had delivered over 100 projects across 12 countries and worked in the Acquisitions & Integrations team at ESW Capital, leading technical due diligence for more than 30 software companies and a portfolio exceeding $150 million. Aziz spent about five years in sales roles at Microsoft during the early launch of cloud in Africa, worked at fintech Backbase in Amsterdam, rejoined Microsoft to launch its startups initiative, served as chief commercial officer at RiseUp, and led Middle East expansion for fintech companies including Mambu and Kony.

Business model

Subsbase sells its platform as a subscription software service (SaaS) to businesses that operate recurring-revenue models, offering flexible pricing plans intended to suit different business sizes and needs. The company frames the product as an alternative to in-house build, with one customer stating that a year of Subsbase cost less than one month of a software engineer.

Software-as-a-service pricing, with flexible plans for startups through enterprises; the company does not publish specific pricing in the available material.

Traction

Customer testimonials and case references cite Zammit (using Subsbase for two years, integrated in under a month), Dubizzle, The Box Company and Valify Solutions, the latter reported to have accelerated billing processes by over 80% after partnering with Subsbase. The company states its platform is used by fast-growing companies across multiple industries; a founder interview indicated the customer base was still ramping toward 100 customers.

Latest developments

In September 2024 Subsbase published a customer report stating that Valify Solutions accelerated billing processes by over 80% after adopting the platform, and in December 2024 it published an article on SaaS growth challenges addressed by its billing, payments and customer-engagement features. Developer documentation describes a self-serve Management Portal with test and live environments, API integration and webhook-based real-time notifications.