Strobe Power
Queens, US · 3 known investors
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Strobe provides software and grid-edge hardware to design, monitor, and autonomously operate distributed energy assets—batteries, solar, and generators—as a single market-aware power plant. Its platform simulates and right-sizes systems, dispatches assets in real time, and bids them into wholesale energy, capacity, and ancillary markets such as NYISO.
Also known as Strobe Power · Strobe Power NY, LLC
Founders & leadership

Investors · 3
Company profile
researched Aug 2026Strobe Power NY, LLC is a start-up power marketer building a "network" of distributed generation in New York. It offers to pay customers for electricity produced by their solar arrays, batteries and generators, and participates in energy markets on their behalf to obtain prices for that output. Its stated platform approach is to turn buildings into small power plants, remotely dispatch fleets of assets in sub-second control loops, and algorithmically trade their energy in wholesale, capacity and ancillary-service markets.
Alongside buying and selling electricity into the markets, the company offers related services such as asset automation and management. Its customer base spans a range of customer and asset types, including customers eligible for net metering. Strobe has sought FERC market-based rate authority for the NYISO area and is an approved distributed energy resource aggregator at Con Edison. A forecast tool published by the company covers New York assets and front-of-the-meter assets, with Texas and California, and behind-the-meter assets, listed as forthcoming.
Business model
The company acts as a power marketer and distributed energy resource aggregator: it enrolls customer-owned solar, storage and generation assets into an aggregated network, pays customers for the electricity they produce, and monetizes the aggregated output by bidding it into wholesale energy, capacity and ancillary-service markets. Additional automation and asset-management services are offered alongside the electricity purchase and sale activity.
Latest developments
As of May 2025, Strobe was marketing its distributed generation network in New York, had sought FERC market-based rate authority for the NYISO area, and was an approved distributed energy resource aggregator at Con Edison.
▸Full profile — market position, technology, go-to-market, geography
Market position
A start-up power marketer and approved Con Edison distributed energy resource aggregator seeking FERC market-based rate authority for NYISO.
Technology
Strobe describes a platform that converts each participating building into a mini power plant, remotely dispatches fleets of distributed assets in sub-second control loops, and algorithmically trades their energy across wholesale, capacity and ancillary-service markets. The company also publishes a forecasting tool that currently supports New York and front-of-the-meter assets.
Go-to-market
Owners of distributed energy assets in New York, including solar, battery storage and generator owners across a variety of customer and asset types, among them customers eligible for net metering.
Geography
Initially focused on the New York market, operating in the NYISO area and within Con Edison's territory, with a stated intent to serve additional regions; the company's forecast tool lists Texas and California as coming soon.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 2
launches, deals, and filingsStrobe is initially focusing on the New York market and states an intent to offer service in more regions; its forecast tool lists Texas and California as coming soon.
Strobe has sought FERC market-based rate authority for the NYISO area and is an approved distributed energy resource aggregator at Con Edison.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- Start-up Power Marketer Creating "Network" Of Distributed Generation In New York To Sell Into Energy Markets -- EnergyChoiceMatters.comenergychoicematters.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Strobe Power do?
- Strobe Power is a New York start-up power marketer that aggregates distributed energy resources and trades their output in wholesale markets.
- Who founded Strobe Power?
- Strobe Power was founded by Keeley Erhardt.
- Who are Strobe Power's investors?
- Strobe Power's investors include Hummer Winblad Venture Partners (HWVP), Partnership Fund for NYC, Stellation Capital.
- Where is Strobe Power headquartered?
- Strobe Power is headquartered in Queens, US.


