Streetcontxt

Street Context (also written Street Contxt) is a Toronto, Ontario-based financial technology company that builds email intelligence and analytics software for capital markets participants. Its platform is designed around the observation that institutional market information moves primarily over email, and it layers contact and distribution-list management, email analytics, client engagement data and reporting on top of that channel. Sell-side users — sales and trading desks, research departments, and investment banking teams — use the product to centralize contacts and lists, distribute recurring content such as morning notes, track which contacts engage with which material and where it is forwarded, and target follow-ups, analyst calls and vote solicitation with engagement data rather than estimates. Buy-side broker relations teams and investment professionals use it to maintain firm and individual profiles, distribute entitlement and preference changes at scale, manage email subscriptions, and track the status of requests sent to the sell side during on- and off-boarding.

Earlier in its history the company positioned itself as a global knowledge platform for institutional finance, connecting sell-side brokerages and independent research firms with buyers of research, macro commentary and trading-floor content. Product lines at that stage included Edge, a client-relationship and readership-analytics tool for sales and trading, and an Exchange marketplace with a contributor side for firms monetizing written content and a subscriber side offering "all-you-can-eat" access to content from over 100 institutional providers. Regulatory change, including MiFID II and MAR, was a stated driver of demand, with the platform used to unbundle and value research and to assess broker value-add for commission allocation.

The company also offers a general service for anyone in the capital markets to notify their network of an email address change and distribute contact and subscription updates across the industry. Its platform is API-enabled and integrates with CRM contact and list systems, business intelligence tools, data lakes and warehouses, and research publishing tools.

Founding story

Blair Livingston founded the company in October 2012 after working in capital markets sales and trading at RBC Capital Markets and then at IEX Group, where he represented the buy side. Those roles led him to identify a gap between sell-side research content and buy-side participants' preferences, prompting him to build a platform delivering tailored research along with detailed readership statistics and recommendations for both content producers and readers. Mike Pettypiece, previously a senior software developer at Points.com and Impact Mobile, joined as CTO in March 2013.

Business model

Software-as-a-service sold to capital markets institutions on both the sell side and the buy side, with historical product tiers including the Edge client-relationship analytics product and an Exchange marketplace where content contributors paid a variable subscription fee and subscribers paid a listed $99 per month for access.

Subscription fees. Historical pricing was described as variable subscription fees for the Edge product and for Exchange contributors, and a fixed $99 per month for Exchange subscribers. One third-party data provider estimated annual revenue in the $10M-$25M range.

Traction

Company materials cite over 5,000 users at 150+ firms in 40+ countries. At the time of the 2017 financing, more than 180,000 global market participants across more than 21,000 unique funds received content distributed through the platform. Third-party listings report roughly 44 employees as of 2018 and an 11-50 employee band more recently.

Latest developments

BlueMatrix announced the acquisition of Street Context on January 22, 2025, describing the company as the market leader in email intelligence and analytics; the business is now presented as "Street Context, A BlueMatrix Company." Prior to that, Andrew Tai joined the board of directors in January 2024.