Stockly

Stockly operates a business-to-business network that connects the inventories of online retailers and brands. When a shopper looks for an item that a participating e-retailer does not have in stock, Stockly detects the missing variant or out-of-stock reference and fills it in real time with stock held elsewhere in the network; the order is then drop-shipped to the end customer by the supplying retailer or brand, with the margin shared between the two parties. The customer journey on the demanding retailer's site is unchanged, and Stockly handles the post-order operational complexity, including the logistics scenarios that arise when the seller and the shipper are different companies [0][3].

The network has two sides. "Demanders" are e-shops that connect their catalogue to Stockly in order to keep selling beyond their own stock. "Suppliers" are brands and official resellers that generate incremental sales by fulfilling those orders through other websites' traffic, without additional acquisition cost. Stockly describes the model as building a stock exchange for e-commerce inventory, intended to make stock a commodity accessible to any online seller while remaining within brands' distribution policies and controlling counterfeit and grey-market risk [0][3].

Stockly's addressable problem, as the company frames it, is the share of online shoppers who abandon a purchase because of a stock-out; product categories referenced around the company include fashion, shoes, cosmetics and general retail [7].

Business model

Stockly sits between two sets of merchants rather than holding inventory itself. Demanding e-retailers gain access to network stock to complete sales they would otherwise lose, while supplying brands and official resellers fulfil and ship those orders. The company states that profit on each filled order is shared between the demander and the supplier who fulfils it, and that suppliers make additional sales "at no cost" by using other websites' traffic [0].

Traction

The company reports 300+ partnered retailers in Europe, 100m+ available items, 100ms stock propagation and 60+ logistics scenarios handled, and states that its business grows two- to three-fold year over year. Headcount is given as 80+ people across 21+ nationalities; third-party company listings place the company in the 51-200 employee band [0][3][4][7]. French filings for the entity STOCKLY (SIREN 828 286 880) report 2024 revenue of €737,390, up 24.93% on 2023, with a 2024 net loss of €4,779,130 and cash and investments of €18.3m [6].

Latest developments

Coverage published in February 2025 reported a $26m Series B round for Stockly, with investors listed as 83North and Eurazeo alongside undisclosed venture and strategic backers, to be used for platform and infrastructure expansion and for deepening merchant partnerships [4].