Stoa was founded by Mike Saraswat, Sam Goodenough.

Who are Stoa's investors?

Stoa's investors include Fuel Ventures.

Where is Stoa headquartered?

Stoa is headquartered in London, GB.

Stoa

London, GB · 1 known investors

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Stoa provides financial products that help consumers and small businesses save more effectively, addressing underutilized cash balances globally. The company offers savings products with perks and a behavior tracking tool to complement traditional credit scoring.

Consumer Fintech

Founders & leadership

Mike SaraswatCo-founder

Sam GoodenoughCo-founder

Investors · 1

Fuel Ventureslisted by Fuel VenturesLondon · $317.5K – $9.5M

How we know: the VCSheet dataset · fuel.ventures · Not right? Tell us

Companies House · registry record

View on Companies House ↗

Registered name: STOA LIMITED
Company number: 06257409
Status: Active
Company type: Private limited company
Incorporated: 23 May 2007
Registered office: 930 High Road, London, N12 9RT
Nature of business (SIC): 74990 — Non-trading company
Accounts: last made up to 31 May 2026 · next due 29 Feb 2028
Confirmation statement: last made up to 23 May 2026 · next due 6 Jun 2027

Current officers · 2

B & C Company Secretarial Services Limited — corporate secretary, appointed 23 May 2007
Alain De Botton — director, appointed 9 Mar 2023

Source: Companies House public register · retrieved 11 Oct 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Stoa do?: Stoa provides financial products that help consumers and small businesses save more effectively, addressing underutilized cash balances globally. The company offers savings products with perks and a behavior tracking tool to complement traditional credit scoring.
Who founded Stoa?: Stoa was founded by Mike Saraswat, Sam Goodenough.
Who are Stoa's investors?: Stoa's investors include Fuel Ventures.
Where is Stoa headquartered?: Stoa is headquartered in London, GB.