Steerlab
Paris, FR · Founded 2023 · 14 employees on LinkedIn · 5 known investors
Steerlab provides AI agents that help presales teams generate tailored proposals and respond to customer questions, with an in-tool copilot and Slack bot. It also offers business intelligence tools such as a Go/No-Go agent and competitor bias detection to help teams decide which opportunities to pursue.
Also known as Steerlab
Founders & leadership
Steerlab was founded in 2023 by Othmane Hamzaoui.
Investors · 5
Also in the syndicate · 3
Company profile
researched Aug 2026Steerlab is a Paris-based AI software company that automates the end-to-end process of responding to Requests for Information (RFI), Requests for Proposal (RFP) and vendor security questionnaires. The platform auto-generates responses, maintains an automatically managed content library from connected and uploaded company content, and lets teams track progress, assign contributors, comment and collaborate on a response through to submission.
Beyond drafting, the product includes business intelligence features such as data-backed win probability and competitor bias detection, intended to help teams judge which opportunities to pursue and how to position responses. Users can access the system through a Chrome extension, a Slack bot and an in-tool co-pilot, and connect existing data sources through built-in integrations. The company positions security as a core requirement of the product and markets to PreSales, proposal and security teams.
Steerlab was founded in 2023 and is led by co-founder and CEO Rami Iguerwane and co-founder and CTO Othmane Hamzaoui, with Yasser Eljarieh as Chief Revenue Officer and Guillaume Hivert as VP of Engineering.
Founding story
The company was founded in 2023 in Paris by Rami Iguerwane and Othmane Hamzaoui, who met through their previous jobs and, in the course of working with more than 100 B2B companies, repeatedly encountered the same complaint: responding to RFPs and vendor questionnaires was long and painful. The pair combined experience from both sides of the process — Iguerwane had responded to and reviewed more than 100 RFPs and proposals after roles as a senior management consultant at Sia Partners and Innovation & AI Manager at Swiss Life, while Hamzaoui spent five years at Amazon building production AI models for more than 20 strategic customers, and previously worked in L'Oréal's AI R&D.
Business model
Steerlab sells a B2B SaaS platform to companies that must respond to RFPs, RFIs and security questionnaires. It offers a self-serve entry point ("try for free", with a first RFP or questionnaire offered at no charge) alongside a booked demo motion, and targets PreSales, proposal and security teams within B2B software companies.
Software platform sold to business customers, with a free trial entry point and a demo-led sales process; specific pricing is not disclosed on the reviewed pages.
Traction
At the time of its September 2024 pre-seed announcement the company said its customer base included well-known tech companies in the US, Canada, France and Germany. A third-party company profile listed the headcount at 2-10 employees, while a French startup database listed 11-50.
Latest developments
Following the 2024 pre-seed round the company stated it would expand its engineering team and scale sales operations in the US and Europe. Its leadership page lists a Chief Revenue Officer and VP of Engineering, and it continues to publish blog content on RFP and procurement topics with entries dated into 2026.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
An early-stage entrant in the RFP and security-questionnaire response automation category, positioning itself against established proposal software such as Responsive and emphasising an end-to-end workflow rather than a standalone AI co-pilot.
The company frames its approach as rethinking the whole response workflow — content library management, generation, reviewer assignment and insights — rather than adding an AI assistant to an existing process, and highlights sourced, hallucination-free generation plus decision-support features such as win probability and competitor bias detection.
Technology
The platform uses fine-tuned language models and multi-modal agentic AI systems to generate sourced, factual answers, with the company stating it can auto-generate more than 80% of a response document. Supporting capabilities include an auto-managed content library, built-in connectors to customer data sources, writing-style controls, win-probability scoring and competitor bias detection. Delivery surfaces include a Chrome extension, Slack bot and in-app co-pilot. The website is built on Webflow and served via Cloudflare and AWS infrastructure.
Go-to-market
Combination of self-serve free trial and demo booking, direct sales acquisition aimed at known tech companies in the US and Europe, and content marketing through a blog covering RFP practice, procurement terminology and security certifications. The site also runs comparison pages against incumbent tools such as Responsive.
PreSales teams, proposal teams and security teams at B2B software companies; the company has cited customers among tech companies in the US, Canada, France and Germany, and testimonials come from users at Mantra and Gladia as well as a former proposal manager at Zendesk and AWS.
Geography
Headquartered in Paris, France (Île-de-France), with customers reported in the United States, Canada, France and Germany and investors from the Nordics, Germany and France.
History
Steerlab was founded in 2023 and based in Paris. In September 2024 it announced a $1.9 million pre-seed round led by Dreamcraft Ventures, with Heartfelt_, Lumière AI Ventures, Station F and more than 20 angel investors participating, and said it would use the capital to hire engineers and scale sales in the US and Europe. The leadership team has since expanded to include a Chief Revenue Officer and a VP of Engineering, and the company continues to publish product and best-practice content through its blog into 2026.
Risks & controversies
Publicly reported figures for the pre-seed round differ across sources: the company's own announcement states $1.9 million while a third-party news aggregator and a French startup database report €1.7 million / $1.7 million.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe company received investment from Station F after being recognized as one of the top startups in the hub's most selective program.
Steerlab announced a $1.9 million pre-seed round led by Dreamcraft Ventures, with Heartfelt_, Lumière AI Ventures, Station F and more than 20 angel investors from firms including AWS, Cloudflare, Databricks and Datadome. Proceeds were earmarked for engineering hires and scaling sales in the US and Europe.
$1.9M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Steerlabsteerlab.ai · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Steerlab do?
- Paris-based AI platform that automates responses to RFPs, RFIs and security questionnaires for PreSales teams.
- Who founded Steerlab?
- Steerlab was founded by Othmane Hamzaoui in 2023.
- Who are Steerlab's investors?
- Steerlab's investors include Heartfelt Capital, Dreamcraft.
- Where is Steerlab headquartered?
- Steerlab is headquartered in Paris, FR.

