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Starcart

Founded 2021 · 6 employees on LinkedIn · 5 known investors

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Starcart provides an agentic commerce infrastructure that lets websites, content publishers, marketplaces, and AI assistants enable in-site purchasing through AI agents that handle cart building, checkout, payment, and delivery tracking across merchants. Integrated via a one-line JavaScript snippet, it offers white-labeled checkout and access to millions of products from online stores, aimed at helping sites monetize their traffic.

AI & Machine LearningE-commerceRetail Tech

Founders & leadership

Starcart was founded in 2021 by Pasi Ilola and Tom Liljeholm.

PIPasi Ilola
Pasi IlolaFounder & CEOPasi Ilola has spent three decades in digital commerce and now leads Starcart, which builds agentic commerce infrastructure enabling AI-powered shopping agents for websites, publishers, and marketplaces.
TLTom Liljeholm
Tom LiljeholmCo-founder & CTOTom Liljeholm was Chief Product Officer at Advisa, where he contributed to a major Nordic fintech merger, and previously served as Technical Producer at Nike+, leading the "Your Year Directed by Nike+" campaign.

Investors · 5

Inventurelisted by InventureHelsinki

How we know: Inventure's portfolio page · Not right? Tell us

AtomicoreportedLondon

How we know: a partner's Signal profile · Not right? Tell us

Also in the syndicate · 2

Business FinlandInventure VClead

Funding

SEC filings, press & company announcements
  • Undisclosed amountSeed funding roundAug 2023 · 3 sources

    Inventure (lead), Inventure VC (lead), Business Finland

    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Starcart Raises $3.7 Million to Expand Shopping Assistant Platform | PYMNTS.compymnts.com · Aug 2023Starcart Secures €3.5M in Seed Fundingfinsmes.com · Aug 2023Helsinki-based e-commerce startup Starcart secures €3.5 million to lead the next wave of online shopping | EU-Startupseu-startups.com · Aug 2023

Frequently asked questions

What does Starcart do?
Starcart provides an agentic commerce infrastructure that lets websites, content publishers, marketplaces, and AI assistants enable in-site purchasing through AI agents that handle cart building, checkout, payment, and delivery tracking across merchants. Integrated via a one-line JavaScript snippet, it offers white-labeled checkout and access to millions of products from online stores, aimed at helping sites monetize their traffic.
Who founded Starcart?
Starcart was founded by Pasi Ilola, Tom Liljeholm in 2021.
Who are Starcart's investors?
Starcart's investors include Inventure, Inventure, Atomico.