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Starcart

Founded 2021 · 6 employees on LinkedIn · 3 known investors

Find your way into Starcart

357 people in our graph share verified history with the Starcart team — schools, employers, funds. One of them is your warm intro.

Erica Vanunlockedknows Pasi Ilola · together at Stealth Startup (overlapped)
×9knows the team · via Stealth Startup
×2knows the team · via University of Helsinki

Starcart provides an agentic commerce infrastructure that lets websites, content publishers, marketplaces, and AI assistants enable in-site purchasing through AI agents that handle cart building, checkout, payment, and delivery tracking across merchants. Integrated via a one-line JavaScript snippet, it offers white-labeled checkout and access to millions of products from online stores, aimed at helping sites monetize their traffic.

AI & Machine LearningE-commerceRetail Tech

Founders & leadership

Starcart was founded in 2021 by Pasi Ilola and Tom Liljeholm.

PIPasi Ilola
Pasi IlolainFounder & CEOPasi Ilola has spent three decades in digital commerce and now leads Starcart, which builds agentic commerce infrastructure enabling AI-powered shopping agents for websites, publishers, and marketplaces.
TLTom Liljeholm
Tom LiljeholminCo-founder & CTOTom Liljeholm was Chief Product Officer at Advisa, where he contributed to a major Nordic fintech merger, and previously served as Technical Producer at Nike+, leading the "Your Year Directed by Nike+" campaign.

Investors · 3

Inventure✓ verifiedHelsinki · $330K – $5.5M

Also in the syndicate · 2

Business FinlandInventure VClead

Funding

SEC filings, press & company announcements
  • Undisclosed amountSeed funding roundAug 2023 · 3 sources

    Inventure (lead), Inventure VC (lead), Business Finland

    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Finnish e-commerce startup Starcart raises €3.5M to expand AI-driven shopping platform —techfundingnews.com · Aug 2023Starcart raises $3.7m amid European expansion plansfintech.global · Aug 2023Starcart Raises $3.7 Million to Expand Shopping Assistant Platform | PYMNTS.compymnts.com · Aug 2023Starcart Secures €3.5M in Seed Fundingfinsmes.com · Aug 2023Helsinki-based e-commerce startup Starcart secures €3.5 million to lead the next wave of online shopping | EU-Startupseu-startups.com · Aug 2023Finland's Starcart raises €3.5M to put all your online shopping in one basket - Tech.eutech.eu · Aug 2023

Frequently asked questions

What does Starcart do?
Starcart provides an agentic commerce infrastructure that lets websites, content publishers, marketplaces, and AI assistants enable in-site purchasing through AI agents that handle cart building, checkout, payment, and delivery tracking across merchants. Integrated via a one-line JavaScript snippet, it offers white-labeled checkout and access to millions of products from online stores, aimed at helping sites monetize their traffic.
Who founded Starcart?
Starcart was founded by Pasi Ilola, Tom Liljeholm in 2021.
Who are Starcart's investors?
Starcart's investors include Inventure.