Standard Fleet
24 employees on LinkedIn · 11 known investors
Standard Fleet offers a hardware-free software platform for fleet managers to track vehicle location, issue keyless digital access, automate rental payment collection, and monitor vehicle and EV battery health. Its OEM-agnostic API provides telematics and vehicle control for fleet operations, including electric vehicle fleets.
Also known as Standard Fleet
Founders & leadership
Investors · 11
Also in the syndicate · 9
Company profile
researched Aug 2026Standard Fleet operates a fleet management software platform built around embedded vehicle connectivity rather than aftermarket hardware. The platform connects directly to vehicles from more than 30 automakers across the United States and Europe, covering electric, hybrid and internal combustion models, and aggregates over 1,000 vehicle data points. Core modules include hardware-free telematics (location tracking, vehicle health monitoring and maintenance alerts), Digital Keys for keyless vehicle access, automated rental payment collection and enforcement, an OEM-agnostic API, and EV management tools for battery health monitoring, charging optimization and charging reimbursement automation.
The Digital Key product is Bluetooth-enabled and grants remote vehicle access in under 60 seconds without hardware installation or key handoffs, functioning even without cellular or WiFi coverage. Operators can issue, revoke or schedule access through a secure link with role-based permissions and audit trails, and the company links access control to payments — automating charges for EV charging, tolls, rental extensions and other fees, supporting daily payouts to providers and revoking access for nonpayment. For older vehicles, typically those built before 2018, Standard Fleet integrates data from third-party telematics devices including Bouncy, OneStepGPS and 2hire so mixed fleets can be viewed in a single dashboard.
The company states it follows SOC II industry practices and secures server communication over HTTPS. It offers web and mobile applications, with API access, advanced user/permission/role management, dedicated account management, priority support and custom engineering scoping positioned for enterprise-scale fleets.
Founding story
The company started as an experiment in connected vehicle software in the San Francisco Bay Area, with early tools that attracted both individual drivers and businesses before it moved into fleet management. David Hodge is identified as founder and CEO.
Business model
Standard Fleet sells subscription software to fleet operators, with published pricing packages and an enterprise tier that adds API access, advanced permissions management, dedicated account management and priority phone, email and Slack support, plus optional custom engineering work. Its integrated billing system automates rental payment collection and payouts for charging, tolls and fees.
Paid software packages for fleet operators, including an enterprise offering; the company advertises a 15% discount for Turo hosts.
Traction
Company materials report over 100,000 vehicles connected and a 99% payment collections rate. The Digital Key product had powered more than 75,000 trips with existing EV customers as of September 2025. Customers cited include DriveWhip, which manages a fleet of more than 2,500 vehicles, and EV rental operator Resla.
Latest developments
In September 2025 Standard Fleet announced a $13 million Series A led by Nova Threshold with participation from WEX Venture Capital, SNR, Garry Tan, Salil Deshpande and Apoorv Bhargava, alongside returning investors, and simultaneously launched its expanded Digital Key platform for mixed fleets including EVs, hybrids and internal combustion vehicles. The company said the capital would fund expanded operations and product development, and it is hiring across open roles.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Standard Fleet positions itself as a next-generation, OEM-agnostic alternative to hardware-based fleet management systems, and describes itself as the first platform to combine telematics with digital key access and payments for rental, rideshare, leasing, insurance and service fleets. Press materials cite a ResearchAndMarkets 2024 projection that the global fleet management systems market will grow from $24.6 billion in 2023 to $71.7 billion by 2030.
Direct connection to vehicles' embedded connectivity removes installation delays and device costs; the company says its Digital Key is the only solution combining digital access with integrated payments and telematics, works offline via Bluetooth, and coexists with third-party hardware for pre-2018 vehicles through data import into one dashboard.
Technology
Software-based, largely hardware-free vehicle connectivity across 30+ automakers, aggregating more than 1,000 vehicle data points; Bluetooth-based digital key access that works without cellular or WiFi; an OEM-agnostic API alongside web and mobile applications; integrations with third-party telematics devices such as Bouncy, OneStepGPS and 2hire; and data-sharing integrations with insurers to satisfy telematics/GPS policy requirements. Security follows SOC II practices with HTTPS-secured communications.
Go-to-market
Inbound self-serve funnels on its website (fleet eligibility check, demo booking, published pricing), direct enterprise sales with dedicated account management and custom engineering, a partner program, customer stories and content marketing, plus channel-style discounts for Turo hosts and integrations with insurance carriers and hardware providers.
Rental fleets, mobility and rideshare fleets, leasing operators, insurance companies, corporate fleets, government fleets, dealerships and body shops, and service fleets — from small operators scaling from 10 to 100+ vehicles up to enterprise-scale fleets. Turo hosts are also addressed as a customer segment.
Geography
Headquartered in San Francisco, California ("Built in the Bay"), with vehicle support spanning 30+ automakers across the US and Europe and coverage in other countries dependent on the customer's vehicle mix.
History
Standard Fleet began as an experiment in connected vehicle software, building early tools used by individual drivers and businesses, and evolved into a fleet-level platform for automating, securing and scaling operations across vehicle types as demand for fleet visibility and control grew. In September 2025 it announced a $13 million Series A led by Nova Threshold and expanded its Digital Key product from EV-only customers to new and mixed fleets. Company materials cite over 100,000 vehicles connected and $20 million in total funding.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsStandard Fleet announced a $13 million Series A round led by Nova Threshold, with participation from WEX Venture Capital, SNR, Garry Tan, Salil Deshpande and Apoorv Bhargava, plus returning investors Burst Capital, Canvas Ventures, Liquid2, Night Capital, Olive Capital, UP2398 and Danny Wen. The company said it would use the proceeds to expand operations and development efforts.
$13M source ↗
Standard Fleet expanded its Bluetooth-enabled Digital Key product, which grants remote vehicle access in under 60 seconds without hardware installs or cell/WiFi service, with issue/revoke/schedule access via secure link, role-based permissions and audit trails. Previously used with EV customers, it became available to new customers and mixed fleets spanning EVs, hybrids and internal combustion vehicles, with integrated payment automation for charging, tolls and rental extensions.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Standard Fleetstandardfleet.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Standard Fleet do?
- Standard Fleet is a San Francisco fleet management platform connecting vehicles directly for telematics, digital keys and payments.
- Who founded Standard Fleet?
- Standard Fleet was founded by Landon Moore.
- Who are Standard Fleet's investors?
- Standard Fleet's investors include HAWKTAIL, Night Capital.