Fundraising Fox

Standard Cognition

San Francisco, US · Founded 2017 · Delaware corporation · 7 known investors

Founders & leadership

Standard Cognition was founded in 2017 by Jordan Fisher and Michael Suswal.

JF
Jordan FisherCo-founder
MS
Michael SuswalCo-founder
AL
Anthony Lutz, Jr.Executive
AW
Angela WestbrockExecutive
CAChristopher Arnold
Christopher ArnoldinExecutive
DW
David WoollardExecutive
JN
John NovakNamed on SEC filing

Board

GTGarry Tan
Garry Tanin𝕏Board directorPresident & CEO of Y Combinator
DYDevdutt Yellurkar
Devdutt Yellurkarin𝕏Board MemberInvestor at CRV (Charles River Ventures)

Investors · 7

Draper AssociatesSan Mateo · $500K – $5M
G SquaredChicago
Locus VenturesPalo Alto
CRV (Charles River Ventures)reported · 2 sourcesBay Area · $250K – $5Mvia Devdutt Yellurkar · board
EQT VenturesreportedLuxembourg · $2M – $50M
Initialized Capitalreported · 2 sourcesSan Francisco · $1M – $5Mvia Garry Tan · led
Y Combinatorreported · 2 sourcesSan Francisco · $500K

Reported raises · per SEC filings

Form D private placements

$239.1M disclosed across 5 rounds · 2018–2026

▶$1MraisedAug 2026 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Angela WestbrockExecutive Officer, Director
  • Jordan FisherDirector
  • Christopher ArnoldExecutive Officer, Director
  • David WoollardExecutive Officer
Offering amount
$3M
Amount sold
$1M
First sale
Aug 2026
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$149.6MraisedFeb 2021 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jordan FisherExecutive Officer, Director
  • Michael SuswalExecutive Officer, Director
  • David ValdmanDirector
  • Anthony Lutz, Jr.Director
  • Alastair MitchellDirector
  • Devdutt YellurkarDirector
  • Garry TanDirector
  • Serena DayalDirector
Offering amount
$149.6M
Amount sold
$149.6M
First sale
Feb 2021
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.4MraisedApr 2020 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • David ValdmanDirector
  • Garry TanDirector
  • Jordan FisherExecutive Officer
  • Michael SuswalExecutive Officer
  • Devdutt YellurkarDirector
  • Alastair MitchellDirector
  • Anthony Lutz, Jr.Director
Offering amount
$2.4M
Amount sold
$2.4M
Minimum investment
$2.4M
First sale
Mar 2020
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$35MraisedAug 2019 · 7 investors · Other Technology
Rule 506(b)
Standard Cognition Raises $35M Series Bventurebeat.com · Jul 2019
Officers, directors & promoters on the filing
  • Jordan FisherExecutive Officer, Director
  • Michael SuswalExecutive Officer, Director
  • Garry TanDirector
  • Devdutt YellurkarDirector
  • Anthony Lutz, Jr.Executive Officer
  • Alastair MitchellDirector
Offering amount
$35M
Amount sold
$35M
First sale
Jul 2019
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$51.1MraisedNov 2018 · 35 investors · Other Technology
Rule 506(b)
Standard Cognition Raises $40M Series A to Deliver Autonomous Checkouttechcrunch.com · Nov 2018
Officers, directors & promoters on the filing
  • Garry TanDirector
  • Devdutt YellurkarDirector
  • John NovakDirector
  • Jordan FisherExecutive Officer, Director
  • Anthony Lutz, Jr.Executive Officer
  • Michael SuswalExecutive Officer, Director
Offering amount
$51.1M
Amount sold
$51.1M
First sale
Nov 2018
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

4 people who came through Standard Cognition went on to found or lead other companies.

Garry TanDirectorFounded Y Combinator +1Thomas SparksManager of Network OperationsFounded CryptosealJohn NovakChairman Of The BoardFounded Standard AINick LocascioDirector Of EngineeringFounded Booth AI

In the news

Standard Cognition: $35 Million Funding Round And $535 Million Valuationpulse2.com · Aug 2019Autonomous Checkout Startup Standard Cognition Raises $35M Series B Funding Round, More Than Doubling Its Valuation to $535M in 8 monthsglobenewswire.com · Jul 2019Standard Cognition raises $35 million to bring cashierless experiences to more stores | VentureBeatventurebeat.com · Jul 2019Standard Cognition Raises $35M Series Bventurebeat.com · Jul 2019Standard Cognition Raises $40M in Series A Funding to Expand Autonomous Checkout Footprint Worldwideglobenewswire.com · Nov 2018Standard Cognition Raises $40M Series A to Deliver Autonomous Checkouttechcrunch.com · Nov 2018Standard Cognition Raises Additional $5.5M in Follow-On Seed Funding - FinSMEsfinsmes.com · Jul 2018Standard Cognition (YC S17) Raises $5m for AI-Powered Checkouttechcrunch.com · Oct 2017

Frequently asked questions

Who founded Standard Cognition?
Standard Cognition was founded by Jordan Fisher, Michael Suswal in 2017.
Who are Standard Cognition's investors?
Standard Cognition's investors include Draper Associates, G Squared, Locus Ventures, CRV (Charles River Ventures), EQT Ventures, Initialized Capital, Y Combinator.
How much funding has Standard Cognition raised?
Standard Cognition has disclosed $239.1M raised across 5 rounds.
Where is Standard Cognition headquartered?
Standard Cognition is headquartered in San Francisco, US.