Staircase
Acquired1,139 employees on LinkedIn Β· 2 known investors
Staircase AI analyzes customer conversations to detect churn risk, expansion opportunities, and stakeholder sentiment or disengagement for customer success teams. The platform surfaces early signals and turns them into recommended team actions, and integrates with tools like Gainsight and AI workflows via MCP.
Also known as Staircase AI Β· Staircase AI by Gainsight
Investors Β· 2
Company profile
researched Aug 2026Staircase AI is a customer intelligence platform that automatically analyzes customer interactions across channels and converts them into real-time insights for post-sales and revenue teams. The platform connects to a company's email, calendar, meetings, chat, Slack, support ticketing, CRM and customer success systems and continuously scans interactions between teams and customers, requiring no manual data entry. From those interactions it extracts signals such as sentiment shifts, churn and renewal risk, stakeholder disengagement, relationship strength and expansion opportunities.
Capabilities described by the company and by Gainsight include omni-channel interaction logging and visibility, AI-generated health scores and early churn warnings, multi-threaded relationship intelligence with stakeholder alignment views, executive dashboards summarizing customer health, team efficiency and cost and time spent per account, expansion opportunity detection, and real-time Slack and email alerts. Risk signals are turned into coordinated team actions with assigned ownership and defined next steps, and the product also compiles goals, concerns and stakeholder dynamics from pre-close communications to brief customer success managers at account handoff. Staircase extends its customer intelligence into other AI tools via MCP as well as through Slack, CRM and direct data integrations.
Since August 2024 the product has been offered as Staircase AI by Gainsight, positioned alongside Gainsight CS, with Staircase surfacing signals and Gainsight CS driving downstream action. It remains available for purchase by companies that are not Gainsight customers.
Founding story
Ori Entis is CEO and co-founder of Staircase AI; at the time of the Gainsight acquisition he described the company's mission as advancing AI to help businesses better understand their customers.
Business model
Software product sold to companies for post-sales and revenue teams; since the Gainsight acquisition it is offered as a distinct product in Gainsight's AI portfolio and can be purchased independently of other Gainsight products, with demos scheduled through the company website.
Traction
At the time of the acquisition the platform was in use by companies of all sizes including Claroty, ServiceTitan and Skai, whose executives described using it alongside Gainsight CS and Salesforce for sentiment monitoring and risk management. Published customer stories cite doubled productivity and a one-week implementation.
Latest developments
The product is marketed as Staircase AI by Gainsight, with extension of customer intelligence into third-party AI workflows through MCP, ISO 27001 and ISO 42001 certifications, EU data center options, and joint positioning with Gainsight CS. Its status page shows US and EU applications operating as of August 2026.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
Positioned as an early-warning layer for customer health that draws on implicit conversational signals rather than explicit indicators such as NPS and product usage. Gainsight described the acquisition as accelerating its Human-First AI strategy and as tapping signals hidden within human interactions that traditional health-scoring methods miss.
Emphasizes zero data entry, analysis of unstructured customer conversations rather than CRM fields and dashboards, rapid time to value, and delivery of insights inside the tools teams already use, including AI assistants via MCP, alongside enterprise security and privacy controls.
Technology
The platform uses a mix of in-house and foundation models to analyze customer interactions at scale, applying sentiment analysis, risk and health scoring, and relationship analysis across email, calendar, chat, Slack, support tickets, CRM and customer success platforms. It offers automatic PII anonymization, role-based access controls, EU data center options, and holds ISO 27001 and ISO 42001 certifications. Integration into external AI assistants is provided through MCP.
Go-to-market
Sold through demo requests on its website and via Gainsight's commercial organization; positioned as complementary to Gainsight CS, with rapid onboarding cited as a selling point β connecting the platform to existing tools takes as little as an hour and full implementation can be completed in about a day, with one customer case study citing a one-week implementation.
Revenue and post-sales organizations, including customer success, and executives seeking to reduce churn. Users range from companies of all sizes to global enterprises such as Claroty, ServiceTitan and Skai, and named users include Rockwell Automation's digital customer success team.
Geography
Prior to the acquisition the company operated from Los Angeles, California and Tel Aviv, Israel. The platform is offered with US and EU application environments and EU data center options; the website lists Gainsight's San Francisco address.
History
The Staircase AI platform launched in 2021. In August 2024, Gainsight signed a definitive agreement to acquire the company, which was privately held with operations in Los Angeles, California and Tel Aviv, Israel. Following the acquisition, the product was rebranded Staircase AI by Gainsight and continues to be developed and supported by Gainsight, with deeper integration into Gainsight's other products.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 2
launches, deals, and filingsGainsight announced a definitive agreement to acquire Staircase AI, a privately held company based in Los Angeles, CA and Tel Aviv, Israel. The platform became a distinct offering in Gainsight's AI portfolio under the brand Staircase AI by Gainsight, available for purchase by any company regardless of whether they are a Gainsight customer.
The Staircase AI platform launched in 2021, automatically analyzing customer interactions without human intervention or data entry and turning them into real-time insights.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Staircasestaircase.ai Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Staircase do?
- Staircase AI is a customer intelligence platform, now part of Gainsight, that analyzes customer conversations to surface churn and expansion signals.
- Who are Staircase's investors?
- Staircase's investors include Disruptive AI, StageOne Ventures.