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srve
Techstars '22Santa Monica, US · Founded 2016 · 9 employees on LinkedIn · 1 known investors
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SRVE is a platform that connects users with vetted professional chefs for personalized in-home dining experiences. The service handles meal preparation to free up time for customers.
Also known as SRVE
Founders & leadership
srve was founded in 2016 by Ishan Singh.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026SRVE offers software for independent culinary operators — personal chefs, private bartenders, caterers and pop-up hosts — to build a brand, take bookings and manage an independent business from a single system. The product is organized around three types of work: private chef engagements such as in-home dinners, chef's tables and recurring meal prep, where menus, dietary notes and guest counts are attached to each booking; catering, where weddings, corporate lunches and large parties are quoted from reusable packages that carry head counts, staffing and delivery windows; and pop-ups, where operators sell seats to ticketed dinners and residencies with set capacity, upfront payment and a managed guest list.
The platform bundles storefronts and listings with bookings, payments, CRM, contracts, calendar and expense tracking, plus an AI assistant branded "Souzie Sous" on higher tiers. Team-oriented features support multiple staff under one shop with shared clients and permissions. SRVE also connects to third-party tools so bookings, payments and shopping stay synchronized without duplicate data entry. As of the material reviewed, the product is presented as forthcoming, with a waitlist sign-up and an early-access request for the top plan.
Business model
Subscription software sold directly to independent culinary operators, with tiered monthly or discounted annual plans and per-user and per-storefront add-on charges.
Recurring subscription fees across three tiers: Starter at $10/month (or $96/year) for a single inquiry-focused storefront; Pro at $50/month (or $480/year) adding unlimited listings, bookings and payments, CRM, contracts, calendar, expenses and the AI Souzie Sous assistant; and Business starting at $200/month (or $1,920/year) with five team licenses (+$25 per additional user per month), two storefronts (+$50 per month each) and team tools. Annual payment is discounted 20%, and a 90-day free period is advertised.
Traction
The platform is pre-launch, collecting waitlist sign-ups and early-access requests; the website publishes testimonials from a personal chef, a private bartender and a growing chef business.
▸Full profile — market position, technology, go-to-market
Market position
Positions itself as an all-in-one system for independent culinary professionals, consolidating booking, payment and client-management workflows that operators otherwise handle through direct messages and spreadsheets.
Consolidates brand storefront, bookings, payments, contracts, CRM and expenses in one workflow tailored to chef and bartender work types, with booking-attached details such as menus, dietary notes, guest counts, staffing and delivery windows, and multi-user shops with shared clients and permissions.
Technology
A web platform combining storefronts and listings with booking, payment, CRM, contract, calendar and expense modules, an AI assistant called Souzie Sous, and integrations with external tools to keep bookings, payments and shopping in sync.
Go-to-market
Direct sign-up through the company website, currently gated by a waitlist and an early-access request for the team tier, supported by a free entry-level plan and operator testimonials, including a featured account from chef Gary Nguyen.
Independent personal chefs, private bartenders, caterers and pop-up or residency hosts, ranging from solo operators launching a brand to small chef businesses employing sous chefs and barbacks.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 1
Companies working in the same space as srve.
▸Research sources · 3
primary sources listed
- srvesrve.co · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does srve do?
- SRVE is an all-in-one software platform for personal chefs and private bartenders to book clients and run their businesses.
- Who founded srve?
- srve was founded by Ishan Singh in 2016.
- Who are srve's investors?
- srve's investors include Techstars.
- Where is srve headquartered?
- srve is headquartered in Santa Monica, US.