Square Roots
Brooklyn, US · Founded 2016 · 151 employees on LinkedIn · 4 known investors
Find your way into Square Roots
633 people in our graph share verified history with the Square Roots team — schools, employers, funds. One of them is your warm intro.
Diane Walkerunlockedknows Tobias Peggs · together at Loughborough University (overlapped)
knows the team · via Tesla
×5knows the team · via SpaceX
knows the team · via Startup Advisor
×3knows the team · via Loughborough University
knows the team · via Cardiff University / Prifysgol Caerdydd
Square Roots operates modular indoor hydroponic farming facilities and provides farm-management software along with expert services for growing crops in controlled environments. It serves food suppliers, agricultural researchers, and food-security organizations, and licenses its platform for deploying indoor farms at various scales.
Founders & leadership
Square Roots was founded in 2016 by Tobias Peggs and Kimbal Musk.
TP
Tobias PeggsinCofounder and CEOTobias Peggs holds a PhD in AI and serves as CEO of Square Roots, which develops controlled-environment agriculture technology and farm-management software for indoor hydroponic farming.
KM
Kimbal MuskinCo-Founder & Executive Chairman2016–2025Kimbal Musk is a co-founder and executive at Square Roots, which operates modular indoor hydroponic farming facilities and provides farm-management software for controlled-environment agriculture. He previously founded The Kitchen and Big Green, and currently serves on Tesla's board.
Investors · 4
Reported raises · per SEC filings
Form D private placements$90.7M disclosed across 4 rounds · 2017–2021
▶$41MraisedApr 2022 · 22 investors · OtherRule 506(b)
▶$41MraisedApr 2022 · 22 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Jonathan ShulkinDirector
- Tobias PeggsExecutive Officer, Director
- Kimbal MuskExecutive Officer, Director
- George MatelichDirector
- Offering amount
- $41M
- Amount sold
- $41M
- First sale
- Dec 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$25MraisedMar 2021 · 21 investors · OtherRule 506(b)
▶$25MraisedMar 2021 · 21 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Tobias PeggsExecutive Officer, Director
- Kimbal MuskExecutive Officer, Director
- George MatelichDirector
- Jonathan ShulkinDirector
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Feb 2021
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$19.1MraisedDec 2019 · 35 investors · Other TechnologyRule 506(b)
▶$19.1MraisedDec 2019 · 35 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- George MatelichDirector
- Kimbal MuskExecutive Officer, Director
- Tobias PeggsExecutive Officer, Director
- Jonathan ShulkinDirector
- Offering amount
- $19.1M
- Amount sold
- $19.1M
- First sale
- Dec 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$5.6MraisedSep 2017 · 31 investors · Other TechnologyRule 506(b)
▶$5.6MraisedSep 2017 · 31 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Tobias PeggsExecutive Officer, Director
- Kimbal MuskExecutive Officer, Director
- Offering amount
- $5.6M
- Amount sold
- $5.6M
- First sale
- Aug 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlap
Beanstalk23 shared keywordsBeanstalk operates vertical farms using robotic and automated systems to grow leafy greens, herbs, root vegetables, and other produce for supply to restaurants and consumers, combining industrial robotics with horticultural science to enable local production of fresh vegetables.
Back to the Roots22 shared keywordsBack to the Roots is an organic gardening brand offering grow kits, heirloom seeds, peat-free soils, plant food, and raised beds for people growing their own food at home. Its products are sold online and in over 10,000 retail stores across the United States.
Plenty16 shared keywordsPlenty builds controlled environment farms that use vertical growing methods to produce food using significantly less land and water than conventional agriculture.
Freight Farms16 shared keywordsFreight Farms designs and operates hydroponic container farms that enable local food production in urban and rural areas worldwide. The company serves small businesses, entrepreneurs, traditional farmers, hotels, restaurants, corporate campuses, universities, and nonprofits seeking year-round access to fresh produce through a modular farming infrastructure.
Companies competing with Square Roots for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Square Roots do?
- Square Roots operates modular indoor hydroponic farming facilities and provides farm-management software along with expert services for growing crops in controlled environments. It serves food suppliers, agricultural researchers, and food-security organizations, and licenses its platform for deploying indoor farms at various scales.
- Who founded Square Roots?
- Square Roots was founded by Tobias Peggs, Kimbal Musk in 2016.
- Who are Square Roots's investors?
- Square Roots's investors include City Light, Lightbank, Valor Equity Partners, Collaborative Fund.
- How much funding has Square Roots raised?
- Square Roots has disclosed $90.7M raised across 4 rounds.
- Where is Square Roots headquartered?
- Square Roots is headquartered in Brooklyn, US.