Sprouts Labs

Sprout Labs is a US-based education technology company that develops Sprout's Reading World, a personalized reading instruction program for children who learn differently, including those with dyslexia and ADHD. The program targets neurodiverse learners in 3rd and 4th grade (ages 8-10) and delivers daily lessons that follow explicit Orton-Gillingham methodology, adapt in real time to the child's current level, and use game mechanics to encourage repeat use. The company positions the product as a way to supply structured literacy instruction at home on the days between sessions with a specialist, when it says progress typically stalls.

The company frames its market around the statistic that one in five children has a learning difference that makes reading hard, and argues that most of these children never receive effective instruction at sufficient frequency. Sprout Labs also references other programs beyond Sprout's Reading World, and states that its offering is ESA (education savings account) eligible.

Business model

Sprout Labs offers its reading program directly to families, with an additional referral channel through practitioners such as speech-language pathologists and clinicians who work with children with reading difficulties. The site notes ESA eligibility, indicating purchases may be made with education savings account funds.

Traction

The company reports 2x fluency gains compared with a typical reading program, half a grade level of improvement in eight weeks, and that children chose to use the program four times per week. Testimonials on its site come from a speech-language pathologist who refers families to the program and from parents and grandparents of children in 2nd and 4th grade reporting progress within three to four weeks.