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SportsMarkit
Techstars '24Washington, US · 1 known investors
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SportsMarkIt provides digital solutions for sports organizations to collect and track fees and payments, organize and promote events with livestreaming capabilities, and manage community engagement through personal profiles and team connections.
Also known as SportsMarkit · SportsMarkIt · SportsMarkit.com
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026SportsMarkit operates an online platform for the sports and fitness market that lets individuals and organizations create profiles, manage people and events, upload content and administer program operations. Core functionality spans profiles and dashboards for athletes, coaches, teams and media; SMS, email, push notification and live chat messaging; branded websites; online registration with e-signature and document management; online payment collection and tracking processed through Stripe; calendars and live scheduling; event creation, RSVP and promotion; media upload, tagging, search and sharing of photos, highlights and game footage; live streaming and broadcasting either through third-party vendors or SportsMarkit's own service; verified "highlight stat" posting; search across players, teams and leagues; social media integration; and a "follow" feature for fans plus a contact database that grows through affiliations.
The company positions the platform as covering the administrative tasks of running a sports program or sports business, including compliance, communications, NIL strategy, logistics, finance, payments, fundraising, sponsorships and registration. In Techstars' 2024 accelerator announcement, SportsMarkit is characterized as a SaaS platform for NIL athletes and the broader sports industry that addresses sourcing NIL deals and processing and disbursing NIL payments. The Techstars company profile lists it under brand marketing, fintech, fitness, software, sports and universities, with 1-10 employees, pre-seed stage and a 2015 founding year.
Business model
SportsMarkit sells access to a software platform used by sports organizations, teams, event operators and individual participants, with payment processing embedded in the product. Registration and fee collection run through Stripe, and the company states that transactions of any size are processed for a nominal fee. Event organizers can monetize events through the platform via integrated payments and live streaming.
The site describes payment transactions processed through Stripe for a nominal fee, alongside platform features such as branded websites, unlimited monthly messaging, registration and event monetization offered to sports programs and organizations. Free personal profiles are offered to individual users.
Traction
The website references clients including a high school coaching program in Washington, DC and an AAU travel club in Atlanta. The Techstars profile lists the company at 1-10 employees and pre-seed stage, and SportsMarkit was selected for the Techstars Washington DC powered by J.P. Morgan Accelerator 2024 Fall Class.
Latest developments
In September 2024 SportsMarkit joined the Techstars Washington DC powered by J.P. Morgan Accelerator 2024 Fall Class, with David Gibson identified as CEO.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A small, pre-seed stage company operating at the intersection of sports team management software, payments/fintech and NIL services, spanning youth leagues through college NIL programs.
The platform is presented as consolidating functions that sports programs otherwise split across separate messaging, calendar, payment and team apps, combining communications, registration, e-signature, document management, scheduling, payments, media management and live streaming in one system, with extension into NIL deal sourcing and payment disbursement.
Technology
A web and mobile-accessible platform built around user and organization profiles with an administrative dashboard. Components include automated SMS and push notifications, custom email and live chat, paperless online registration with e-signature and stored payment information, document management, live scheduling and calendars, RSVP tracking, media upload with tagging and approval workflows, search, social media integration, and live streaming and broadcasting. Payments are handled via a Stripe integration, and stats can be publicly posted and endorsed as verified, indicated by a blue checkmark.
Go-to-market
The company markets directly through its website with self-serve signup and chat, targeting sports programs of varying levels and sizes as well as institutional NIL stakeholders. Participation in the Techstars Washington DC powered by J.P. Morgan Accelerator 2024 Fall Class provided an additional channel to investors and corporate partners.
Athletes, coaches, teams, leagues, clubs, high schools, organizations and nonprofits; event operators running tournaments, showcases and camps; and higher-education and NIL-related constituencies including universities, athletic departments, collectives and exchanges, conferences, multimedia rights holders and governing bodies. The company also lists agencies, law firms, marketing companies, corporate brands and small businesses. Testimonials on the site are attributed to a high school coach in Washington, DC and a team manager at an AAU travel club in Atlanta.
Geography
Headquartered in Washington, DC, with locations listed at Connecticut Ave/K Street, Fort Stanton and Columbia Heights in Washington, DC. The company describes its platform as serving global sports and fitness markets, and cites users in Washington, DC and Atlanta.
History
The Techstars company profile lists SportsMarkit as founded in 2015 in Washington, DC. In September 2024 the company was announced as part of the 2024 Fall class of the Techstars Washington DC powered by J.P. Morgan Accelerator, at which point it was described as a SaaS platform focused on NIL deal sourcing and NIL payment processing and disbursement.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as SportsMarkit.
Timeline · 1
launches, deals, and filingsSportsMarkit, based in Washington, DC and led by CEO David Gibson, was named as one of the companies in the 2024 Fall class of the Techstars Washington DC powered by J.P. Morgan Accelerator, described as a SaaS platform for NIL athletes and the sports industry addressing sourcing of NIL deals and processing and disbursing NIL payments.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- SportsMarkitsportsmarkit.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SportsMarkit do?
- SportsMarkit is a Washington, DC SaaS platform for sports program management, payments and NIL deal sourcing.
- Who are SportsMarkit's investors?
- SportsMarkit's investors include Techstars.
- Where is SportsMarkit headquartered?
- SportsMarkit is headquartered in Washington, US.