Splitit
Founded 2012 · 98 employees on LinkedIn · 2 known investors
Splitit provides embedded card-linked installment payments that let consumers split purchases using their existing credit rather than taking on new debt. It serves merchants, consumers, and banks as an alternative to traditional buy-now-pay-later models in the payments ecosystem.
Investors · 2
Competitors · 10
by search overlapJetlore932 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.
Klarna754 shared keywordsKlarna is a mobile banking and payments platform that offers flexible payment options, shopping features, and financial management tools to millions of users globally through partnerships with thousands of merchants.
Credit Karma749 shared keywordsCredit Karma is an AI-powered personal finance platform that provides free credit scores, credit monitoring, cashflow insights, and financial marketplace services to help consumers understand and manage their finances. The platform serves over 140 million members with tools for credit analysis, tax filing, and financial opportunity identification.
Sezzle740 shared keywords
Affirm725 shared keywordsAffirm provides a point-of-sale financing platform that allows consumers to make purchases and pay over time, available online and in-store through its Affirm Card and browser extension integrations.
Stripe603 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Capital One547 shared keywordsCapital One is a financial services company that offers credit cards, checking and savings accounts, auto financing, and business banking products to consumers and small businesses. The company provides digital banking tools, rewards programs, and credit monitoring services.
Earnin497 shared keywordsEarnIn provides early wage access, allowing workers to access portions of earned pay before payday. The platform serves hourly workers including teachers, nurses, fast food employees, and military personnel seeking financial flexibility and independence.
Chase411 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Experian403 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Companies competing with Splitit for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Splitit do?
- Splitit provides embedded card-linked installment payments that let consumers split purchases using their existing credit rather than taking on new debt. It serves merchants, consumers, and banks as an alternative to traditional buy-now-pay-later models in the payments ecosystem.
- Who are Splitit's investors?
- Splitit's investors include AltaIR Capital, Motive Partners.




