Spaceport

Spaceport describes itself as a platform to measure, manage and scale the business of human creativity and intellectual property. Its offering is organized around three audiences: IP holders, who are positioned to convert static brands into interactive worlds and reach new audiences; builders, who create experiences using existing brands and culture; and capital partners, who are offered infrastructure and data intended to support the financing of creative assets.

The company frames its core product themes as measurable value (quantifying the value of intellectual property across dimensions and touchpoints), a unified platform connecting creators, developers and audiences across the IP lifecycle, and support for emerging formats including AR/VR and decentralized platforms. In practice, its described market work centers on Roblox: Spaceport partners with companies in entertainment, gaming, fashion, consumer brands and sports to launch branded experiences and activations on the platform, ranging from avatar items to fully immersive worlds. Activations are tailored by vertical, such as promoting a new series, building a branded game loop, or structuring a film release as a fan-facing event. A separate partnership with Negosh covers physical merchandise and product activations.

Business model

Spaceport positions itself as a platform layer between IP owners, development studios and capital providers, offering measurement and management tooling alongside services that turn brands and franchises into interactive experiences. It serves three stated constituencies — IP holders seeking new audiences, builders creating on top of existing brands, and capital partners financing creative assets — and extends into physical goods through a partner, Negosh, for merchandise and in-real-life products.