SORABITO株式会社
Tokyo, JP · 6 known investors
SORABITO develops cloud and paperless software for the construction and construction-equipment rental industries, including online rental ordering, inspection digitization, order management, and industry-specific payment cards. The company, based in Japan, also offers a business analytics service and a voice AI agent for these sectors.
Also known as SORABITO · SORABITO Inc.
Founders & leadership
Board
Investors · 6
Company profile
researched Aug 2026SORABITO株式会社 is a Tokyo-based software company focused on digital transformation of the construction and construction-machinery rental industry in Japan. Its stated positioning centers on the three essentials of a construction site — machinery, labor and materials — with the company concentrating on making the introduction and use of construction machinery on site more efficient.
The product portfolio is split by customer type. For construction machinery rental companies, SORABITO offers an online rental service covering lending and return ordering and information sharing with customers, and a digital inspection and repair service that streamlines the inspection work carried out by rental firms (marketed under the i-Rental brand, including "i-Rental 点検"). For construction contractors, it offers a paperless inspection-sheet service covering pre-shift checks of machinery, equipment and scaffolding as well as worker health checks. Additional offerings include a construction-industry-specific credit card, the "建設スマート・セゾンゴールド・アメリカン・エキスプレス®・カード," and a voice AI agent that handles telephone answering, inquiry handling, knowledge search and multilingual support for sites facing labor shortages.
Business model
SORABITO sells software services to two customer segments — construction machinery rental companies and construction contractors — alongside a co-branded industry credit card and a voice AI agent offering. Deployment is described through named customer adoptions of its i-Rental inspection service.
Traction
Publicly announced customer adoptions of the i-Rental 点検 inspection service include Iwai in Kanagawa Prefecture (August 2026) and Access, an aerial work platform and aerial work vehicle dealer, in Chiba Prefecture (August 2026), described as the first adoption in that prefecture.
Latest developments
In August 2026 the company published case studies on i-Rental 点検 adoptions by Iwai and by Access, and announced a jointly hosted online seminar with KANNA and Telecom scheduled for 9 September 2026 covering labor shortages, missed inspections, unauthorized site entry and information disconnects at construction sites.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a provider of digital transformation for the construction and construction machinery rental industry in Japan, with a corporate message of "creating tomorrow around the world."
Technology
Web-based services for online rental ordering and information sharing, digital inspection and repair management for construction machinery, paperless inspection sheets for site equipment and worker health checks, and a voice AI agent supporting phone response, inquiry handling, knowledge search and multilingual interaction.
Go-to-market
Direct promotion through the company website, press releases and customer case studies, plus co-hosted online seminars with partner companies; the company also runs an active recruiting program to expand its team.
Construction machinery rental companies, construction machinery and aerial work platform dealers, and construction contractors operating job sites in Japan.
Geography
Headquartered in Chuo-ku, Tokyo, Japan, with customer deployments reported in Kanagawa and Chiba prefectures.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 3
launches, deals, and filingsSORABITO announced a co-hosted online seminar with KANNA and Telecom scheduled for 9 September 2026 at 12:00, addressing labor shortages, fragmented tools, missed inspections, unauthorized site entry and information gaps at construction sites.
SORABITO announced that Iwai, a company founded more than a century ago, introduced the i-Rental 点検 (inspection) service to digitize and make paperless its specified voluntary inspection and broader inspection operations in Kanagawa Prefecture.
Access, a seller of aerial work platforms and aerial work vehicles, became the first in Chiba Prefecture to adopt SORABITO's i-Rental 点検 service, aiming to remove the physical distance between field and back office and improve operational efficiency and customer response speed.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- SORABITO株式会社sorabito.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SORABITO株式会社 do?
- Japanese SaaS company digitizing construction machinery rental and site inspection workflows for the construction industry.
- Who founded SORABITO株式会社?
- SORABITO株式会社 was founded by 青木 隆幸.
- Who are SORABITO株式会社's investors?
- SORABITO株式会社's investors include DG Daiwa Ventures, PERSOL VENTURE PARTNERS, Toda, GMO VenturePartners, STRIVE, ZENRIN FUTURE PARTNERS.
- Where is SORABITO株式会社 headquartered?
- SORABITO株式会社 is headquartered in Tokyo, JP.