Social Native

Social Native operates an end-to-end creator marketing platform used by brands to set campaign goals, identify creative directions and creators predicted to perform, produce content, manage usage rights, and distribute the resulting assets across paid, owned and earned channels. Its stated approach applies AI models trained on its own operational history — described as more than 1.8 million creator collaborations and $8 billion in paid media operationalized — to forecast which briefs, creators and platforms are likely to deliver against a brand's objective before spend is committed.

Product areas span creator campaign management (briefing, creator invitations, content review), earned-content collection and rights management under the Olapic brand acquired in 2020, shoppable UGC galleries, and retailer syndication that pushes user-generated content onto retailer product pages. The platform integrates with Meta, TikTok and YouTube for paid distribution and ships content to Instagram, TikTok and YouTube. The company positions itself as an official marketing partner of TikTok, Meta, Snapchat, Pinterest and X, and the combined Social Native/Olapic organization has been described as an official creative partner of Facebook, Instagram, Snapchat, Twitter, Pinterest and Salesforce.

Published figures include a creator network of more than 2 million creators worldwide, 1,500-plus global brands served, and more than 40 million people reached through social-good campaigns. Named customers and case-study subjects include Adidas, IKEA, LEGO, National Geographic, Unilever, L'Oréal, Walgreens, Coca-Cola, Polaroid, General Motors, Crocs, Dick's Sporting Goods, Abercrombie & Fitch, UNIQLO, H&M, New Balance, Clinique, Oreo and Keurig.

Founding story

Co-founded by David Shadpour, who previously built GroopBuy, an overseas digital agency, and founded AmplifyBuzz, a social media agency working with brands including Crocs, Kraft and Warner Brothers. Eytan Elbaz, co-creator of AdSense (acquired by Google), is listed as a co-founder, and Jeff Ragovin, co-founder of Buddy Media (acquired by Salesforce for $745 million), invested and later joined as Chief Growth Officer alongside Elbaz as Chief Strategy Officer.

Business model

Social Native licenses a software platform to brands and agencies for creator discovery, content production, rights management and content distribution, and pays creators for the branded content they produce. Its own financial operations are described as platform business revenue rather than investment deployment.

Brand-side platform and campaign revenue from enterprise marketing customers; the company has reported consecutive revenue growth (Inc. 5000 debut) and said the Olapic acquisition significantly stepped up revenue.

Traction

Published metrics include 2M+ creators worldwide, 1,500+ global brands served, 1.8M+ creator collaborations powered, $8B in paid media operationalized and 40M+ people reached through social-good campaigns. Early traction cited 100+ brands using the platform month over month and content volumes such as 700 images in 24 hours and 500 short-form videos in 72 hours. Case studies report outcomes such as a 3.54x conversion-rate lift from targeted UGC, a 1.6x conversion lift from creator-made content, 21.5% average engagement with Gen Z on a Crocs program with 600+ creators, and 4.2% average engagement from golf creators for Adidas.

Latest developments

The company markets a prediction-led AI product (Social Native AI, app.socialnative.ai) that recommends creative direction and creators before spend, integrates with Meta, TikTok and YouTube for paid distribution, and continues to publish creator-economy content covering TikTok Shop creator programs and Instagram influencer vetting changes into 2026.