Snickerdoodlelabs
7 known investors
Snickerdoodle Labs builds a web3 consumer data platform that replaces cookies with zero-knowledge proofs and client-side data custody.
Also known as Snickerdoodle · Snickerdoodle Labs
Investors · 7
Also in the syndicate · 5
Company profile
researched Aug 2026Snickerdoodle Labs is a blockchain technology company developing a web3-focused consumer data management platform and data protocol. Its stated approach removes reliance on first- and third-party cookies and on centralized data lakes containing user profiles and personally identifiable information, substituting specialized zkSNARK circuits for cookies and client-side data custody for centralized storage.
The company describes an enterprise, NFT-based data layer intended to let individuals own and monetize their personal data while enabling enterprises to interact with that data, with user permission, at scale across multiple blockchains. The design is intended to support self-sovereign identity and voluntary, privacy-preserving data commerce. At the time of its 2021 seed announcement, Snickerdoodle said it was launching with initial integrations with Polkadot and Solana.
Public engineering artifacts include the Synamint protocol implementation, a whitepaper describing the protocol and a "stake for ranking" cryptoeconomic primitive, an ERC-7529 library and demonstration app, browser-integration testbeds for React and static sites, and crunchDB, a browser-native vector database for privacy-preserving recommender systems.
Founding story
Snickerdoodle Labs was co-founded by Jonathan M. Padilla, formerly Head of Blockchain Strategy at PayPal, who serves as CEO, and Atticus Francken, Chief Strategy Officer. The founding team was described as drawing on backgrounds from PayPal, the Stanford Digital Currency Institute, Citigroup and traditional media.
Business model
Snickerdoodle positions itself as infrastructure for enterprises and brands seeking permissioned access to consumer data, with a tokenized data architecture in which data owners participate in the value created. The company stated in 2021 that it anticipated a token offering to further capitalize development of its ecosystem.
Traction
The company maintains a public GitHub organization with 17 repositories covering its protocol implementation, whitepaper, integration testbeds and developer tooling.
Latest developments
Public repository activity continued into 2024, including the Synamint protocol implementation (updated November 2024), an analysis of Farcaster power users' on-chain activity (September 2024), and crunchDB, a browser-native vector database for privacy-preserving recommender systems (May 2024). In December 2023, co-founder Todd Chapman discussed the company's work with O(1) Labs as part of the Mina ecosystem.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company described itself in 2021 as the first to apply NFTs to enterprise data usage, aiming to build a personal data layer for Web 3.0 spanning the NFT ecosystem and blockchain more broadly.
Rather than storing user profiles in centralized data lakes and tracking users with cookies, the platform relies on zkSNARK circuits and client-side data custody, with a tokenized architecture intended to give individuals control of identity and data across multiple blockchains.
Technology
The platform uses zero-knowledge proofs, specifically zkSNARK circuits, in place of tracking cookies, and keeps user data in client-side custody rather than centralized data lakes. NFTs are used as the mechanism for a tokenized personal data architecture supporting self-sovereign identity. Open-source components include the Synamint protocol implementation (TypeScript), an ERC-7529 library, web and static-site integration packages, and crunchDB, a browser-native vector database for privacy-preserving recommender systems. Work has been associated with the Mina zero-knowledge ecosystem.
Go-to-market
Enterprises and brands that want to work with personal data under user permission, digital wallets and NFT marketplaces seeking integrations, and individual consumers who wish to control and monetize their own data.
Geography
The 2021 seed round announcement was issued from San Jose, California; investors included Hong Kong-based Kenetic, which cited support for the company's Asia growth strategy.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsPublic repository for crunchDB, described as a browser-native vector database for privacy-preserving recommender systems.
The company announced the closing of a $2.3 million seed round led by Hong Kong-based Kenetic, with Blockchain Capital, Struck Ventures, Zilliqa Capital, FTX and Sam Bankman-Fried, Tribe Capital and Zinal Growth participating.
$2.3M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 4
primary sources listed
- Snickerdoodle Labs · GitHubgithub.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Snickerdoodlelabs do?
- Snickerdoodle Labs builds a web3 consumer data platform that replaces cookies with zero-knowledge proofs and client-side data custody.
- Who are Snickerdoodlelabs's investors?
- Snickerdoodlelabs's investors include Digital Currency Group, Mantis Capital.