Siren Snacks
Wellesley, US · Founded 2017 · Delaware corporation · 1 known investors
Siren Snacks makes vegan, gluten-free chocolate bark snacks, including flavors such as Dubai pistachio, peppermint, and dark chocolate raspberry sea salt, sold directly to consumers online.
Also known as Siren Sweets
Founders & leadership
Siren Snacks was founded in 2017 by Abby Giannuzzi.
Investors · 1
Reported raises · per SEC filings
Form D private placements$650K disclosed across 1 of 3 rounds · 2018–2020
▶$650KraisedAug 2020 · 2 investors · OtherRule 506(b)
- John GiannuzziDirector
- Elizabeth GiannuzziExecutive Officer, Director
- Abigail GiannuzziDirector
- Offering amount
- $1M
- Amount sold
- $650K
- First sale
- May 2020
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Siren Snacks is a plant-based snack company founded in 2017 by sisters Elizabeth and Abby Giannuzzi. Its original product line was a "protein bite" positioned as an alternative to the protein bar: vegan, gluten-free, grain-free and soy-free bites with 12 grams of protein, made without refined sugars and sold in resealable, single-serve packaging aimed at consumers who graze rather than eat a full bar. Early flavors included cookie dough, dark chocolate brownie, lemon poppyseed and snickerdoodle, retailing at $2.99 per single-serve unit.
The company's current e-commerce storefront operates under the Siren Sweets name and sells customizable vegan, gluten-free dark chocolate bark in 4-ounce bags at $10.99, with best-selling variants including Dubai-style dark chocolate with pistachio, peppermint bark, and dark chocolate raspberry sea salt. A company research profile classifies the business under retail and food manufacturing, with alternative protein technology, plant-based and foodtech tags, transactional consumer revenue and U.S. geographic exposure.
Founding story
The company launched in early 2017 under the leadership of sisters Elizabeth and Abby Giannuzzi, with an initial aim of re-imagining the protein bar as an allergen-friendly, plant-based bite.
Business model
Siren Snacks manufactures and sells branded packaged snacks, generating transactional revenue from consumers. Sales come through its own online store, direct-to-consumer channels, and third-party retail distribution; the bark line is offered on a customizable basis.
Revenue is transactional, from per-unit product sales: protein bites priced at $2.99 per single-serve unit at retail, and 4oz chocolate bark bags priced at $10.99 on the company's website.
Traction
By 2018 the bites were distributed across roughly 90 retailers in four flavors. Reported total funding was $1.6 million as of August 2020, and the company had 7 employees as of February 2024.
Latest developments
The company's website now markets customizable vegan, gluten-free dark chocolate bark under the Siren Sweets name, with best sellers including Dubai-style pistachio bark, peppermint bark and dark chocolate raspberry sea salt bark at $10.99 per 4oz bag.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Siren Snacks competes in the plant-based and better-for-you snack category against companies including Snacklins, Crunchsters, Nourish Snacks, Quinn Foods, Biena Snacks, Rind Snacks, Peatos and Pipsnacks. It has been described as a pre-seed-stage, venture-backed brand seeking to position its bite format as an alternative to protein bars.
The company differentiates on format and formulation: a bite-sized, resealable alternative to protein bars with 12 grams of protein, free of gluten, grains, soy and refined sugars, and, in its current line, customizable vegan chocolate bark.
Technology
Products are formulated as plant-based, vegan, gluten-free, grain-free and soy-free items free from refined sugars. The company has been characterized as using technology to develop plant-based products and to reach customers through online direct-to-consumer sales, and is classified under alternative protein.
Go-to-market
The company combines direct-to-consumer online sales with natural grocery and specialty retail distribution. As of 2018 its bites were carried in about 90 retailers including Equinox Sports Club, Lolli & Pops, JackRabbit Sports, Rainbow Grocery and select Urban Outfitters locations, with stated plans to widen natural grocery presence beyond the West Coast into Denver, New York and Boston.
Consumers seeking allergen-friendly, plant-based snacks, including shoppers outside the traditional fitness-focused protein market; the company has described its bite format as popular with millennial shoppers who snack throughout the day.
Geography
Operations and sales are U.S.-focused. The company has been associated with San Francisco, California as a headquarters location in one company profile, with early retail concentration on the West Coast and stated expansion targets in Denver, New York and Boston.
History
After launching in early 2017 with angel and family-office backing, Siren Snacks closed a $1 million convertible note led by Pear Ventures in 2018, its first institutional round, using the capital to enter natural grocery, grow direct-to-consumer sales and hire across sales, operations and marketing. A further $650,000 round was recorded in August 2020, bringing reported total funding to $1.6 million. The product focus has since shifted toward vegan, gluten-free chocolate bark sold online under the Siren Sweets banner.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsFollowing its funding round, the company said it would expand its natural grocery presence beyond the West Coast, naming Denver, New York and Boston as future target retail areas.
The company closed a $1 million convertible note led by Palo Alto-based Pear Ventures, its first venture-firm round after prior backing from angel investors and family offices. Proceeds were earmarked for entry into the natural grocery channel, expansion of online and direct-to-consumer sales, and hiring across sales, operations and marketing.
$1M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 4
primary sources listed
- Siren Snackssirensnacks.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Siren Snacks do?
- Plant-based snack maker selling vegan, gluten-free chocolate bark and protein bites direct to consumers and through retail.
- Who founded Siren Snacks?
- Siren Snacks was founded by Abby Giannuzzi in 2017.
- Who are Siren Snacks's investors?
- Siren Snacks's investors include Cerity Partners Ventures.
- How much funding has Siren Snacks raised?
- Siren Snacks has disclosed $650K raised across 1 of its 3 known rounds.
- Where is Siren Snacks headquartered?
- Siren Snacks is headquartered in Wellesley, US.