Simpu

Simpu is a business-to-business software company that builds communication and engagement tools for organizations. Its core product is a modular omnichannel inbox that brings customer conversations from email, WhatsApp, Twitter direct messages, Facebook Messenger, SMS and website live chat together in a single shared workspace for teams. Alongside the inbox, Simpu offers text marketing for promotional offers, reminders and one-time passwords sent to customers' phones, and an email marketing product for designing and sending campaigns.

The platform also lets businesses automate workflows and connect third-party integrations such as core financial backends, databases and marketing lists, so that siloed data can be unified and used for targeted SMS and email campaigns. Simpu positions its products around the difficulty smaller organizations face in handling day-to-day customer interactions spread across several team inboxes, including the need to share inbox access across team members.

Founding story

The company's account describes its origin in observing clients—many of them small businesses—struggling to manage everyday customer interactions across multiple team inboxes; clients valued connecting multiple channels into one inbox but wanted simpler sharing of inbox access with team members. The CEO framed the problem as businesses needing to combine at least eight and up to 36 applications daily to achieve synchronization, with apps that do not communicate well with one another.

Business model

Simpu sells access to its communication software to business customers. Coverage of the company describes revenue from monthly or yearly subscriptions per user, while the company's own site markets the offering with no monthly subscription fee and usage-based payment for what is consumed.

Subscription sales per user on a monthly or annual basis, as described by the company's CEO; the current site promotes usage-based pricing without a monthly subscription fee.

Traction

As of April 2022, Simpu reported more than 90 businesses on the platform and over 300 active users, and stated it had surpassed US$80,000 in SaaS revenue since exiting closed beta in November 2021, with a full launch planned for May 2022.

Latest developments

Simpu's blog posts, dated October 2024, cover product updates and internal features work. The current website markets three product lines: text marketing, a unified multi-channel inbox, and email marketing with usage-based pricing.