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Simple Habit

San Francisco, US · Founded 2016 · Delaware corporation · 5 known investors

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Founders & leadership

Simple Habit was founded in 2016 by Yunha Kim.

YKYunha Kim
Yunha KimFounder & CEO (Acquired)2016–2023Founder/CEO at Sleep Reset30 Under 30 2017

Board

SVSteve Vassallo
Steve VassalloBoard of DirectorsInvestor at Foundation Capital

Investors · 5

Locus Ventureslisted by Locus VenturesPalo Alto

How we know: Locus Ventures's portfolio page · Not right? Tell us

New Enterprise Associates (NEA)listed by New Enterprise Associates (NEA)Menlo Park · $200K – $40M

How we know: funding news · Not right? Tell us

FJ LabsreportedNew York · $100K – $3M

How we know: funding news · Not right? Tell us

Foundation CapitalreportedPalo Alto · $250K – $15M

How we know: funding news · Not right? Tell us

Funding

SEC filings, press & company announcements

$15.4M disclosed across 2 rounds · 2017–2018

▶$12.9MraisedNov 2018 · 40 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Steve VassalloDirector
  • Yunha KimExecutive Officer, Director, Promoter
Offering amount
$12.9M
Amount sold
$12.9M
First sale
Oct 2018
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 4

GoodreadsGoodreads is a social platform for readers to track books, share reviews with friends, and get personalized book recommendations from a recommendation engine. It serves book readers looking to discover new titles and discuss reading.
SimpleSimple is a mobile app for weight loss and health that offers personalized weight loss plans, a food scanner with smart feedback, fasting and water tracking, and workout plans such as Pilates, yoga, and walking. It provides an AI health coach ("Avo") and motivational assistant ("Blinky") to guide consumers through their health and weight-loss journey.
Sensor TowerSensor Tower provides digital intelligence and analytics on mobile apps, games, web, and digital advertising, giving companies visibility into consumer behavior, usage, engagement, and competitor strategies. It serves marketers, app developers, and gaming leaders, with more than 2,500 enterprise customers worldwide.
AudibleAudible produces and distributes audio entertainment, including Audible Originals, audiobooks, and podcasts created with storytellers worldwide for its global base of listeners. The company operates in the audio media and entertainment category.

Companies working in the same space as Simple Habit.

In the news

Y Combinator-backed mindfulness app Simple Habit raises $2.5Mtechcrunch.com · May 2017

Frequently asked questions

Who founded Simple Habit?
Simple Habit was founded by Yunha Kim in 2016.
Who are Simple Habit's investors?
Simple Habit's investors include Correlation Ventures, Locus Ventures, New Enterprise Associates (NEA), FJ Labs, Foundation Capital.
How much funding has Simple Habit raised?
Simple Habit has disclosed $15.4M raised across 2 rounds.
Where is Simple Habit headquartered?
Simple Habit is headquartered in San Francisco, US.