Silk + Sonder

Silk + Sonder sells a mental-wellness and self-care membership built around a physical guided journal-meets-planner shipped monthly, each with a new theme. Journals are 7" x 8.5", 60 pages, gold Wire-O bound, and combine daily/weekly/monthly calendar spreads, habit, mood, meal and sleep trackers, journaling prompts, coaching exercises, gratitude logs, recipes and coloring pages. The company describes its content as drawing on cognitive behavioral therapy, life coaching, personal development frameworks, positive psychology and bullet journaling [0][2][3].

Membership also includes a companion mobile app on iOS and Android containing 800+ coaching modules, affirmations, personalized prompts, meditations, guided audio reflections and how-to videos, plus "Sonder Club," an online peer community, and live and on-demand virtual classes and workshops led by trained facilitators and coaches. A 21-day journaling program with guided audio reflections is offered to help members build the habit. The site also markets "Sonder Academy," described as a 24/7 personal coach that tracks goals and issues daily self-care prescriptions, with "try for free" and "request demo" calls to action, and a digital-only (paperless) subscription option alongside the physical one [0][2][3][4].

Beyond subscriptions, the company sells accessory and gift products including a Life Workbook, sticker packs, a journal storage keepsake box, candles, bath-bomb bundles, a self-care gift box and starter set — 28 products listed in its catalog at the time of capture [4]. Founder and CEO Meha Agrawal, a former Goldman Sachs software engineer who later worked at a San Francisco startup and Stitch Fix, started the company after finding journaling more accessible than therapy, coaching, medication or meditation apps [5][6][7].