ShowLabs
Denver, US · Founded 2021 · Delaware corporation · 9 employees on LinkedIn · 2 known investors
ShowLabs is a content production studio that uses robotic camera systems, automation software, and proprietary workflows to create high-volume digital assets including photography, video, and 3D content for B2B and ecommerce brands.
Founders & leadership
ShowLabs was founded in 2021 by Daniel Effron.
Investors · 2
Reported raises · per SEC filings
Form D private placements$4M disclosed across 3 rounds · 2021–2023
▶$3.2MraisedAug 2023 · 23 investors · OtherRule 506(b)
- Aaron StachelDirector
- Josh ReddinDirector
- Daniel EffronExecutive Officer, Director, Promoter
- Offering amount
- $3.5M
- Amount sold
- $3.2M
- First sale
- Apr 2023
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$180KraisedSep 2022 · 5 investors · OtherRule 506(b)
- Daniel EffronExecutive Officer, Director, Promoter
- Offering amount
- $350K
- Amount sold
- $180K
- First sale
- Aug 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$600KraisedApr 2021 · 6 investors · OtherRule 506(b)
- Daniel EffronExecutive Officer, Director, Promoter
- Offering amount
- $700K
- Amount sold
- $600K
- First sale
- Mar 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026ShowLabs is a content production studio serving B2B and ecommerce brands. It combines robotic camera systems, workflow and studio automation software, and a proprietary production process to produce consistent, high-volume digital assets that are ready to deploy on client commerce platforms.
Its asset development services include on-model video and photography, 360/3D photography, flat lay photography, ghost mannequin imagery, and interactive photography. Alongside production, the company offers strategic services such as digital asset management and delivery, ecommerce strategy, virtual content strategy, creative direction, production management, and buyer engagement and adoption strategy. Work is carried out in a 5,000 sq. ft. studio with a full-time merchandise team that receives, organizes, stores, and checks in product samples, including staggered shipments.
The company positions itself as an outsourced extension of a brand's internal team, assigning each client a dedicated account manager and a brand portal with live product tracking, production updates, and a collaborative review, comment and approval system.
Business model
ShowLabs operates as a service provider, taking in client product samples and delivering finished photography, video and 3D assets plus related strategic and asset-management services. Client engagements begin with a requested discovery session and are supported by dedicated account management, suggesting ongoing, account-based production relationships rather than one-off transactions.
Traction
A published client testimonial from the US Country Manager of Rab & Lowe Alpine describes using ShowLabs over an 18-month period to meet digital content demands within wholesale product launch windows.
▸Full profile — market position, technology, go-to-market, geography
Market position
ShowLabs positions itself as a full-service, technology-driven alternative to in-house studios and traditional photo production for brands with high-volume ecommerce content needs.
The company emphasizes cross-studio color and lighting continuity via software-controlled LED profiles, automated file handling that resizes, names, localizes and archives assets to platform specs, sample intake capacity for staggered shipments, and a shoot-to-publish workflow integrated with ecommerce platforms.
Technology
The studio is built around robotic camera systems and software-driven LED lighting controlled by custom profiles applied across all shooting environments — mannequin, flat lay, on-model, video, product stills and 360/3D — to maintain color and lighting continuity. A workflow management platform provides end-to-end, real-time tracking from sample check-in through photography and internal and external post-production to final delivery, and automatically resizes, names, localizes and archives assets to platform specifications. A real-time shoot-to-publish workflow with custom integrations for leading ecommerce platforms supports shooting, editing, approval and deployment. Brand styling is codified in a LiveStyle Guide, developed from client and competitive research, planning sessions and test shoots, that is embedded in the production workflow. Stated development areas include API-based B2B and B2C integrations for Amazon, Shopify and Magento, plus CGI, 3D rendering, AR/VR and social commerce services.
Go-to-market
Direct sales through the company website, where prospects request a discovery session; client relationships are then managed by a dedicated account manager with a brand portal for tracking and approvals.
B2B and ecommerce brands that need large volumes of product and on-model imagery and video for their commerce platforms, including apparel and outdoor brands; a published client reference is Rab & Lowe Alpine.
Geography
Operates a 5,000 sq. ft. production studio; the company is headquartered in the United States and serves brands' ecommerce and B2B platforms.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- ShowLabsshowlabs.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ShowLabs do?
- ShowLabs is a Denver-based content studio producing high-volume ecommerce photography, video and 3D assets using robotic cameras and studio automation.
- Who founded ShowLabs?
- ShowLabs was founded by Daniel Effron in 2021.
- Who are ShowLabs's investors?
- ShowLabs's investors include FirstMile Ventures, Stout Street Capital.
- How much funding has ShowLabs raised?
- ShowLabs has disclosed $4M raised across 3 rounds.
- Where is ShowLabs headquartered?
- ShowLabs is headquartered in Denver, US.