Shopmium
Founded 2013 · 49 employees on LinkedIn · 8 known investors
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Maddyness is a French media outlet covering entrepreneurship, innovation, and technology through news, analysis, opinion pieces, and practical guides. It also runs Maddyplay, an audiovisual platform offering series, reports, documentaries, and podcasts on startup and tech topics.
Founders & leadership
Shopmium was founded in 2013 by Louis Carle.
LC

Louis CarleFounder & CEOLouis Carle co-founded Maddyness, a French media outlet covering startups and entrepreneurship, 13 years ago alongside Étienne. Since stepping back from operational duties in 2025, he has shifted to strategic advisory work supporting business leaders on strategy, communications, and decision-making.
Investors · 8
Isailisted by IsaiParis · $108K – $54M
How we know: Isai's portfolio page · funding news · Not right? Tell us
ISAI Gestionlisted by ISAI GestionParis
How we know: ISAI Gestion's portfolio page · Not right? Tell us
AccelreportedPalo Alto · $500K – $100M
How we know: funding news · Not right? Tell us
VentechreportedParis · $540K – $5.4M
How we know: funding news · Not right? Tell us
Frequently asked questions
- What does Shopmium do?
- Maddyness is a French media outlet covering entrepreneurship, innovation, and technology through news, analysis, opinion pieces, and practical guides. It also runs Maddyplay, an audiovisual platform offering series, reports, documentaries, and podcasts on startup and tech topics.
- Who founded Shopmium?
- Shopmium was founded by Louis Carle in 2013.
- Who are Shopmium's investors?
- Shopmium's investors include 199 Ventures, DragonX, Isai, ISAI Gestion, Partech Ventures, Sista, Accel, Ventech.







