/Companies

Shopmium

Founded 2013 · 49 employees on LinkedIn · 8 known investors

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Maddyness is a French media outlet covering entrepreneurship, innovation, and technology through news, analysis, opinion pieces, and practical guides. It also runs Maddyplay, an audiovisual platform offering series, reports, documentaries, and podcasts on startup and tech topics.

Founders & leadership

Shopmium was founded in 2013 by Louis Carle.

LCLouis Carle
Louis CarleFounder & CEOLouis Carle co-founded Maddyness, a French media outlet covering startups and entrepreneurship, 13 years ago alongside Étienne. Since stepping back from operational duties in 2025, he has shifted to strategic advisory work supporting business leaders on strategy, communications, and decision-making.

Investors · 8

Frequently asked questions

What does Shopmium do?
Maddyness is a French media outlet covering entrepreneurship, innovation, and technology through news, analysis, opinion pieces, and practical guides. It also runs Maddyplay, an audiovisual platform offering series, reports, documentaries, and podcasts on startup and tech topics.
Who founded Shopmium?
Shopmium was founded by Louis Carle in 2013.
Who are Shopmium's investors?
Shopmium's investors include 199 Ventures, DragonX, Isai, ISAI Gestion, Partech Ventures, Sista, Accel, Ventech.