Who founded Shopline?

Shopline was founded by Fiona Lau, Raymond Yip, Tony Wong in 2013.

Who are Shopline's investors?

Shopline's investors include 500 Global, Cocoon Ignite Ventures, Gobi Partners, Mount Parker Ventures, Coent Venture Partners, East Ventures.

Where is Shopline headquartered?

Shopline is headquartered in Singapore, SG.

Shopline

500 Global

Singapore, SG · Founded 2013 · 962 employees on LinkedIn · 10 known investors

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SHOPLINE is a SaaS provider that offers unified commerce solutions including e-commerce, social commerce, point-of-sale, and customer relationship management tools for retailers. The platform serves over 600,000 merchants globally with a focus on helping businesses sell, market, and operate across multiple channels.

Developer Tools Direct to Consumer E-commerce Enterprise Software Retail Tech SaaS

Founders & leadership

Shopline was founded in 2013 by Fiona Lau, Raymond Yip, and Tony Wong.

Fiona Lau Co-founder & COO (acquired)2013–2022Fiona Lau co-founded SHOPLINE, an all-in-one commerce platform that achieved an acquisition by a NASDAQ-listed company in 2022. She is currently co-founder of Workduo AI and advises technology startups.

Raymond Yip Co-founder, CEO (500 Startups Batch 10, Exited 2020)2013–2015Raymond Yip founded Shopline, an e-commerce platform backed by 500 Startups and other venture investors, and previously founded Clickful, a digital advertising and growth platform. He has held design and engineering leadership roles at Fortune 500 companies and currently works as a founder, venture investor, and product design advisor across startups in Asia and beyond.

Tony Wong Co-Founder and CEO (Acquired)2015–2022

Investors · 10

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: globalventuring.com · funding news · open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Cocoon Ignite Ventureslisted by Cocoon Ignite Ventures

How we know: Cocoon Ignite Ventures's portfolio page · Not right? Tell us

Gobi Partnerslisted by Gobi PartnersHong Kong

Mount Parker Ventureslisted by Mount Parker VenturesHong Kong

How we know: Mount Parker Ventures's portfolio page · Not right? Tell us

Coent Venture Partnersreported

How we know: globalventuring.com · funding news · Not right? Tell us

East VenturesreportedSingapore · $15M

How we know: globalventuring.com · funding news · Not right? Tell us

Also in the syndicate · 4

Engage CapitalHong Kong Entrepreneurs FundJoyySXE Ventures

Frequently asked questions

What does Shopline do?: SHOPLINE is a SaaS provider that offers unified commerce solutions including e-commerce, social commerce, point-of-sale, and customer relationship management tools for retailers. The platform serves over 600,000 merchants globally with a focus on helping businesses sell, market, and operate across multiple channels.
Who founded Shopline?: Shopline was founded by Fiona Lau, Raymond Yip, Tony Wong in 2013.
Who are Shopline's investors?: Shopline's investors include 500 Global, Cocoon Ignite Ventures, Gobi Partners, Mount Parker Ventures, Coent Venture Partners, East Ventures.
Where is Shopline headquartered?: Shopline is headquartered in Singapore, SG.