/Companies

Shophand

Techstars '23

Waterford, US · Founded 2025 · 5 employees on LinkedIn · 1 known investors

Find your way into Shophand

Shophand provides AI-powered tools and human support services to help small business owners automate tasks, access training, and manage operations without requiring technical expertise. The platform serves small business owners across retail, e-commerce, and service industries with AI automation, expert coaching, and business planning tools.

Also known as ShopHand

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Company profile

researched Sep 2026

Shophand operates a concierge platform for small business owners that combines AI tools with on-demand human expertise. Its offering spans a set of 12 specialized "AI employees" oriented to different business functions, a Business Profile and private Knowledge Base that store company information and documents used (with member permission) to personalize outputs, an AI-generated Business Blueprint for creating and maintaining a business plan, and the Growth Gauge assessment paired with a Growth Tracker that converts recommendations into goals and reminders. A Supply Shelf database aggregates grants, accelerators, fellowships, pitch competitions, procurement opportunities and business learning programs, with an upgraded Supply Shelf Plus tier adding advanced search, saved opportunities, personalized alerts and an AI Grant Writer. Shophand Local surfaces nearby funding, resources, events and community support.

The human side of the product is Shophand Live, a marketplace of vetted experts bookable on demand. Clients describe their goals, timeline and budget; a scoping call is followed by a custom package proposal and a match with a "Shophand" expert who works via chat or video. Engagements are structured in three modes: guidance (question-and-answer consultation), collaboration (working sessions alongside the client), and delegation (done-for-you execution). Implementation work is likewise tiered as self-guided, expert-guided, or done-for-you. The platform also publishes free content including AI prompt guides, mini toolkits and virtual small business workshops, and runs a member hub for pilot participants who receive early feature access and can submit feedback.

Shophand additionally administers the Shophand $5k Small Business Boost Grant for U.S.-based for-profit small businesses with fewer than 50 employees and under $5 million in annual revenue. Each award consists of $2,500 in unrestricted cash plus $2,500 in Shophand services such as AI tools and automation, creative and media support, marketing and technology help, operations work and software setup.

Business model

Shophand sells a mix of subscription membership and services. A free tier gives basic access, while Shophand+ is a premium annual membership priced at $199 per year that bundles Shophand AI, the Business Blueprint, Supply Shelf Plus with AI Grant Writer, Growth Gauge and Growth Tracker, included one-on-one Shophand Live consultations, free entry to Shophand grant programs, and a 10% discount on eligible implementation services. Paid expert services are sold separately across self-guided toolkit, expert-guided session and done-for-you delivery formats; a Shophand Live consultation costs $15 for free members and is included for Plus members.

Recurring annual membership fees ($199/year for Shophand+), per-session consultation fees for non-members ($15), and paid implementation and done-for-you expert services priced per engagement with member discounts.

Traction

Shophand is operating an invitation-style pilot program whose members receive early feature access, provide product feedback and gain access to the $5k Small Business Boost Grant application. The company runs free virtual small business workshops, publishes a blog and toolkit series, maintains a weekly-updated grants database, and is listed with 1-10 employees.

Latest developments

A pilot release program is live, with members shaping upcoming features and a public product roadmap. Applications for the $5k Small Business Boost Grant are open on a rolling schedule, and the company scheduled a free virtual workshop, "Automating Small Business Workflows with Gemini," for September 29.

▸Full profile — market position, technology, go-to-market, geography, risks & controversies

Market position

Shophand positions its combination of AI tooling with vetted human experts as an alternative to both general-purpose chatbots and traditional consultancies, emphasizing instant booking, no long-term contracts, transparent pricing without agency retainers, and services designed for owners without technical backgrounds.

Technology

The platform pairs a set of 12 function-specific AI assistants with a member Business Profile and private Knowledge Base, which, with user permission, feed personalization into AI support, the Business Blueprint business-planning tool, grant applications and recommendations. Additional AI components include an AI Grant Writer for drafting application responses and matching logic for surfacing relevant funding and growth opportunities. The public site is built on Wix with MemberSpace membership management, React Router, Sirvoy scheduling, Sentry, reCAPTCHA and Google Workspace among its reported stack.

Go-to-market

Non-technical small business owners in the United States, including businesses with fewer than 50 employees and under $5 million in annual revenue, spanning e-commerce and other service and operating categories, particularly owners who are overwhelmed by operations, marketing, finance, IT and customer experience tasks.

Geography

United States-focused. Company listings place Shophand in Detroit, Michigan, and it is a member company of the Michigan Founders Fund; grant eligibility is restricted to U.S.-based businesses and workshops are delivered virtually.

Risks & controversies

Grant eligibility terms state that preference is given to applicants who have used a paid "Your Shophand" service during the application cycle, and applicants are required to follow the company on Instagram, X, LinkedIn and Facebook; the company addresses the question of whether this creates an unfair advantage in its own FAQ. Third-party directory data on the company conflicts with other sources on founding year and headquarters.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Employee countJan 20251-10
HeadcountAug 20265
Shophand Live consultation price for free-tier membersJan 2025$15
Shophand+ annual membership priceJan 2025$199
Specialized AI assistants included in Shophand+Jan 202512 AI employees

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 8

by search overlap
SoFi5 shared keywordsSoFi Technologies is a digital personal-finance company offering student and personal loans, mortgages, investing, banking and credit cards through one app; it went public on the Nasdaq in 2021 via SPAC.
Nav4 shared keywordsNav provides transparent business and personal credit insights, cash flow data, and financial tools to help small business owners access trade credit, supplier terms, and funding opportunities.
Ifundwomen4 shared keywordsIFundWomen (IFW by Honeycomb Credit) is a funding marketplace for women-led businesses, offering access to capital through online fundraising, small business grants from corporate partners, business coaching, and an entrepreneur community. It combines capital, coaching, and connections through its proprietary IFundWomen Method to help women entrepreneurs launch and grow their businesses.
LegalZoom.com, Inc.3 shared keywordsThis is an educational article on the LegalZoom website explaining what a limited liability company (LLC) is, including its types, tax treatment, formation process, and legal considerations. LegalZoom provides online legal services to help small and mid-size businesses register and manage LLCs and other business structures.
Zenbusiness3 shared keywordsZenBusiness provides an all-in-one platform combining AI-powered guidance (Velo) with customer support to help entrepreneurs start, protect, and grow their businesses through business formations and compliance services. The platform serves business owners at all stages, from first-time LLC filers to established companies managing bookkeeping and regulatory requirements.
American Express Supplies3 shared keywordsAmerican Express is a financial services company that provides payment solutions, credit cards, and business services to customers and businesses since 1850.
Tailor Brands3 shared keywordsTailor Brands provides a unified platform combining over 20 business services—including website hosting, legal compliance, and financial tools—for entrepreneurs and small business owners building their first ventures.
homebase3 shared keywordsHomebase is a management platform for small businesses that includes team messaging, scheduling, shift tracking, onboarding, and payroll features. It serves restaurants, retail, and other hourly-wage businesses with tools for employee communication, scheduling, and performance tracking.

Companies competing with Shophand for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 4

launches, deals, and filings
Sep 2025
Free virtual workshop: Automating Small Business Workflows with Gemini

Free virtual small business workshop on using Gemini to automate routine business tasks without coding.

source ↗

Jan 2025
Shophand $5k Small Business Boost Grant program

Grant program awarding $2,500 in cash plus $2,500 in Shophand technical support and services to U.S.-based small businesses with fewer than 50 employees and under $5 million in annual revenue, on a rolling application schedule.

$5K source ↗

Jan 2025
Shophand Pilot program opens to founding members

Shophand launched a pilot space giving founding members early access to new features, a feedback channel, and access to the $5k Small Business Boost Grant application.

source ↗

Jan 2025
Shophand+ premium membership launched

Annual membership at $199/year bundling Shophand AI (12 specialized AI assistants), Business Profile and Knowledge Base, AI-powered Business Blueprint, Supply Shelf Plus with AI Grant Writer, Growth Gauge and Growth Tracker, included Shophand Live consultations and 10% off implementation services.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Shophand do?
Shophand is an AI- and human-powered concierge platform that helps small business owners run operations, plan, and find funding.
Who are Shophand's investors?
Shophand's investors include Techstars.
Where is Shophand headquartered?
Shophand is headquartered in Waterford, US.