Shippo

Shippo provides multi-carrier shipping software that lets businesses compare rates, buy and print shipping labels, and manage tracking and returns. Customers can either use Shippo's web application to ship directly or integrate its API to power logistics workflows in their own systems. The platform connects to more than 40 global carriers and supports store connections so that orders flow automatically into the Shippo dashboard.

The product is packaged for several customer tiers: small businesses that connect their stores to obtain carrier rates and print labels; high-volume shippers that integrate directly or connect existing systems using developer documentation and premier support; and software providers and platforms that embed Shippo's API to add shipping capabilities, with Shippo handling associated compliance and maintenance requirements. Marketplaces and enterprises are also named as target segments.

Business model

Shippo sells shipping tooling to merchants and to platforms, offered both as a self-serve application and as an API/custom API solution for larger accounts and software providers, with a sales-assisted motion for higher-volume customers.

Customers use either the shipping application or the API to purchase labels and shipping services; the site advertises carrier discounts and "deep discounts from top carriers" as part of the offering.

Traction

Shippo's site reports more than 4.6 million customers relying on the service, over $12 billion in annual gross merchandise volume, and more than 200 million shipments annually, alongside customer case studies from brands including Roshambo, Slackers Brewing Co., Mini Materials, Greenbelly, VNYL, Anomalie and Bonlook.