Sequifi

Sequifi is a Lehi, Utah company that builds an all-in-one workforce platform for home services businesses. The system combines real-time (same-day) payroll, commission and bonus automation, forecasting, onboarding, HR and performance management in a single product, aiming to replace a mix of point tools and spreadsheets such as e-signature and general payroll systems. The name derives from "sequenced finance," a reference to the timing and sequencing of payments in the home services sector.

The platform targets mid-market and enterprise home service companies in pest control, solar, HVAC, mortgage, landscaping, fiber, roofing, plumbing and electrical services, where pay is commonly commission-based with bonuses and overrides. According to the company, delayed pay, opaque commission calculations and manual back-office processes contribute to worker turnover of roughly 45% in these industries. Sequifi positions its product to deploy within weeks and to support workforces ranging from about 100 to more than 5,000 workers, giving workers real-time visibility into earnings and giving owners, operations leaders and finance teams automated pay processing.

The company was founded by operators with backgrounds in pest control, solar and field operations, described as having 30+ years of combined industry experience. Roshan Kumar is co-founder and CEO.

Founding story

Co-founder and CEO Roshan Kumar began selling pest control door-to-door as a sophomore at the University of Wyoming, earning $25,000 in a single summer, and later managed 150 college students generating $8 million in seasonal sales for Terminix. While running his own pest control branch he identified compensation confusion — workers promised one figure and later paid less after cancellations and adjustments — as a root cause of turnover. After selling the branch and moving into solar, he encountered the same issue. In 2022 Kumar and co-founder Alex Ross moved to Utah to build Sequifi, developing the product for about two years before launching in 2024.

Business model

Sequifi sells a software platform to home services employers that handles payroll disbursement, commission calculation, onboarding, HR and performance management, replacing multiple separate back-office tools.

The company reported generating revenue within six months of its 2024 launch without a sales team, driven largely by word-of-mouth referrals.

Traction

Sequifi reports being live in more than 11 industries, revenue within six months of launch without a sales team, and zero churn post-implementation. Customer references include Aveyo (President Grant Miser) and Source MRKTG (Nic Vanleeuwen), the latter citing a 75% reduction in payroll processing time.

Latest developments

In August 2025 the company announced a $6.7 million seed round led by Cervin Ventures with participation from Frazier Group (Frazier VC) and Tokyo Black, plus private investors, to fund product development and expansion into new market segments.