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Seer
YC W21San Francisco, US · Founded 2019 · 4 employees · 11 known investors
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Seer provides a platform for sales associates in luxury retail to create and share customized lookbooks and style recommendations with clients. The tool replaces manual processes like image curation and email recommendations with an integrated application designed for in-store and online sales teams.
Also known as STYLELAB, INC. · StyleLab Inc · Seer (helloseer.com) · STYLELAB INC.
Founders & leadership· Y Combinator alumni (W21)
Seer was founded in 2019 by Christina Czap and Felipe Saint-Jean.
Investors · 11
How we know: aMoon's portfolio page · funding news · reuters.com · Not right? Tell us
How we know: Y Combinator's founder network · pioneerfund.vc · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
Company profile
researched Aug 2026Seer, operated by STYLELAB INC., sells software for sales associates in luxury retail. The product lets an associate assemble bespoke, magazine-style shoppable "edits" or lookbooks in minutes, replacing ad hoc workflows built on tools such as Photoshop and Keynote and manual image sourcing. Finished content can be distributed through the channels clients already use, including email, text message and video chat.
Alongside content creation and distribution, Seer provides engagement analytics: associates see real-time opens, clicks and views on the material they send, intended to support timely follow-up and closing. The company positions the product as requiring no switching between multiple windows or programs, with an interface aimed at associate usability and a client-facing output aimed at presentation quality. Y Combinator describes the offering as helping retail salespeople create and send personalized shoppable lookbooks to customers via email and SMS.
Founding story
Co-founder and CEO Christina Czap worked as a top-grossing stylist and salesperson, spending significant time sourcing quality images, texting detailed recommendations and building customized lookbooks for clients using general-purpose software. The company frames Seer as a response to those workflow pain points, describing the product as "15 years in the making" based on Czap's tenure in luxury retail. She co-founded the company with Felipe Saint-Jean, who serves as CTO.
Business model
Seer sells a software application to luxury retailers and their sales teams, positioned as a tool used by in-store and online associates for client outreach and content creation. Prospective customers are directed to request a demo through the company's website.
Traction
Team size of 4 as listed by Y Combinator; the company was an active participant in the Winter 2021 batch.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A small, early-stage SaaS company in the retail clienteling and luxury sales enablement segment, categorized by Y Combinator under SaaS.
Technology
A web-based application for building shoppable, magazine-style lookbooks, distributing them across email, SMS and video chat, and tracking recipient opens, clicks and views in real time. Co-founder and CTO Felipe Saint-Jean holds a PhD in computer science from Yale and previously built consumer and B2B platforms including a remote learning solution for the New York City Department of Education and a widely downloaded fantasy football gaming app.
Go-to-market
Direct sales to retailers via demo requests captured on the company website, targeting sales organizations rather than individual consumers.
Sales associates and stylists at luxury fashion retailers and brands, and more broadly retail salespeople who maintain direct client relationships.
Geography
Headquartered in San Francisco, California.
History
The company was founded in 2019 and participated in Y Combinator's Winter 2021 batch, with Brad Flora as primary partner. As of the Y Combinator profile, it is based in San Francisco with a team size of 4 and an active status.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 5
Companies working in the same space as Seer.
Timeline · 1
launches, deals, and filingsSeer was part of Y Combinator's Winter 2021 batch, with Brad Flora as primary partner.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 5
primary sources listed
- Seerhelloseer.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Seer do?
- Seer is a SaaS platform that lets luxury retail sales associates build and send personalized, shoppable lookbooks to clients.
- Who founded Seer?
- Seer was founded by Christina Czap, Felipe Saint-Jean in 2019.
- Who are Seer's investors?
- Seer's investors include aMoon, Open Opportunity Fund, Pioneer, Y Combinator, Esas Ventures, Foundation Capital, Global Founders Capital, Harvard Management Company and 3 more.
- Where is Seer headquartered?
- Seer is headquartered in San Francisco, US.