/Companies

SeenCulture

Techstars '23

Melbourne, AU · Founded 2022 · 4 employees on LinkedIn · 7 known investors

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SeenCulture provides a tool for leaders to understand how they are perceived by their teams. The platform enables individual and organizational feedback to help leaders improve their workplace relationships and team dynamics.

Also known as Seen Culture · Seenculture Pty Ltd

Founders & leadership

SeenCulture was founded in 2022 by Nikki.

NNikki
NikkiNikki is CEO and Founder of SeenCulture, a platform that provides feedback and analytics to help leaders understand team perceptions and make data-driven talent decisions.

Investors · 7

Also in the syndicate · 3

Kirstin HunterLaunchVic's Alice Anderson FundleadPreethi Mohan

Funding

SEC filings, press & company announcements
  • Undisclosed amountpre-Seed roundJul 2024
    Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Sep 2026

SeenCulture is a Melbourne, Australia-based workplace software company founded by psychologist Nikki Tugano. Its platform combines data science and behavioural science to help organisations make decisions about promotions, performance and pay reviews, and team design, with an emphasis on surfacing overlooked and underestimated talent and reducing the cost of employee turnover. The founder has described the approach as "the Moneyball for teams in organisations."

The current product centres on the "Seen Profile." A profile begins as an AI-generated "Snapshot" built from a person's public digital footprint, which the company explicitly labels a low-reliability guess, and becomes a full Seen Profile once colleagues contribute de-identified, aggregated 360-degree feedback. A completed profile shows recognised-for strengths, growth areas, gaps between self-perception and how a person is seen, and an unlocked "Hidden Strength." Individual profiles roll up into a team map used to identify which human capabilities exist where in a team.

Alongside the platform, SeenCulture runs workshops and cohort days focused on AI adoption. The sessions are delivered either as open cohorts of five to seven companies or privately for a single team, pairing a client leader with a senior SeenCulture operator to compare pre-prepared profiles, decide what work stays human versus moves to AI, and produce a one-page plan, accompanied by ten team seats for 30 days. The company also publishes a free five-question self-assessment on AI adoption maturity.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 20264
Team sizeJan 20254 people
Total capital raisedJan 2025A$1.5M
UsersJul 20241,500 users

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 6

launches, deals, and filings
Jan 2025
Founder named in Australia's Top 250 Young Entrepreneurs 2025

source ↗

Jul 2024
SeenCulture raises $1 million pre-seed round

Pre-seed round led by LaunchVic's Alice Anderson Fund for female founders, with participation from M8 Ventures, InterValley Ventures and Torus (formerly Palm Beach Ventures). Proceeds earmarked for expanding the product development team. Reported as the Alice Anderson Fund's 36th investment from its $10 million fund.

$1M source ↗

Jan 2024
Winner, HR + L&D Innovation & Tech Fest 2024

source ↗

Jan 2023
Winner, Speedy Startup Award, Burning Heroes Australia 2023

source ↗

Jan 2023
Initial $120,000 angel funding via Cut Through Angels

SeenCulture received an initial $120,000 from Cut Through Angels, an angel syndicate created for the Techstars cohort, with backers including Techstars' Kirstin Hunter, NiceTo's Preethi Mohan, and angel investors from Culture Amp, Atlassian and Canva.

$120K source ↗

Jan 2023
Selected for Techstars Sydney 2023 cohort

SeenCulture joined the first cohort of the NSW government-backed Techstars accelerator in Sydney, described by the company as one of 12 startups selected globally.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does SeenCulture do?
Melbourne-based platform using 360-style feedback to map team strengths and guide AI adoption in workplaces.
Who founded SeenCulture?
SeenCulture was founded by Nikki in 2022.
Who are SeenCulture's investors?
SeenCulture's investors include InterValley Ventures, Techstars, Cut Through Angels, TORUS.
Where is SeenCulture headquartered?
SeenCulture is headquartered in Melbourne, AU.