SeeChange Technologies

Market position

SeeChange positions itself as a retail-focused vision AI provider addressing retail shrink, which its funding announcement described as a $112 billion problem with losses up more than 18% since 2021. It has been named in the 2026 Gartner Market Guide for AI-Enabled Smart Checkout Solutions and is backed by venture firms including Crane Venture Partners, Triple Point Ventures, Runa Capital and True, with an advisory bench that includes retail adviser Richard Pennycook, CBE.

SeeChange emphasises deployment on retailers' existing cameras and sensors without hardware changes, flexible cloud or edge deployment, and a modular architecture in which reusable Units of Recognition are composed into customisable Use Cases and a dynamically configurable rules engine, allowing standard use cases to be adapted to customer-specific scenarios. It also stresses integration of alerts into customers' existing systems and its origins in and continuing technical lineage from Arm.

Technology

The platform is built on machine learning and computer vision. Data from CCTV cameras, self-checkout cameras, barcode scanners, weighing scales and touchscreen interactions is turned into Units of Recognition, described as the platform's building blocks and organised as a lexicon that can be tweaked and extended over time. Combining multiple units produces Use Cases that detect specific events and behaviours; a Rules Engine aggregates use case outputs and applies dynamically configurable business logic to generate alerts, notifications and data. It integrates with existing in-store hardware without physical changes and runs in the cloud, at the edge, or both. The company reports 15 patents and €25m of platform investment.

Go-to-market

Direct engagement with retailers combined with a partner ecosystem: Diebold Nixdorf integrates the Vision AI platform into its self-service checkout hardware; Mitie embeds Vision AI into its Merlin Connect intelligence-led cleaning platform for spill detection; Vigilant Applications is integrating the platform with its LiveStore solutions for remote management; and Intel collaborates on edge-to-cloud computer vision. The company publishes blogs, videos, guides and press releases as marketing resources and cites pilots and commercial trials with global retailers as the entry point to deployment.

Retailers, including global retail chains, addressed both directly and via retail technology providers, facilities management firms and retail software vendors. Use cases target self-checkout areas, aisles, high-value merchandise and store exits, with users spanning loss prevention, store operations and health and safety functions.

Geography

Headquartered in Manchester, United Kingdom, serving global retail customers and partners, with its Chairman based in Silicon Valley. Hazard detection messaging references both US OSHA and UK HSE compliance regimes.

History

The company was created in 2018 by Jason Souloglou as a subsidiary of, and was incubated at, Arm Ltd. It spun out of Arm and became an independent company in 2021 with investment from Crane Venture Partners. In November 2023 it announced an £8M (US$10M) seed extension led by Crane Venture Partners and Triple Point Ventures and appointed Richard Irving, a Silicon Valley-based co-founder of Pond Venture Partners, as Chairman. By that point the platform had been piloted and commercially trialled with global retail customers and integrated into Diebold Nixdorf checkouts. Subsequent partnerships were announced with Mitie, Vigilant Applications and Intel, and the company was named in the 2026 Gartner Market Guide for AI-Enabled Smart Checkout Solutions.